Job Description

Job Summary:

The Deputy General Manager (DGM) - Hospital Marketing is responsible for developing and implementing strategic marketing, branding, and business development initiatives to increase hospital visibility, patient footfall, corporate tie-ups, and service line growth. The role involves leading the marketing team, establishing partnerships, managing digital and offline campaigns, and ensuring overall revenue enhancement through effective market positioning.

Key Responsibilities:1. Strategic Planning & Execution:

Develop and execute marketing strategies aligned with hospital objectives. Conduct market analysis to identify growth opportunities and competitive trends. Formulate annual marketing plans, budgets, and promotional calendars.

2. Business Development:

Drive patient acquisition through corporate tie-ups, insurance companies, TPAs, and referral doctors. Build and maintain strong relationships with consultants, corporates, and community leaders. Initiate and oversee health camps, corporate wellness programs, and outreach activities.

3. Branding & Promotion:

Strengthen hospital brand image through media, events, and PR initiatives. Oversee design and production of marketing materials (brochures, leaflets, signage, etc.). Manage internal branding and ensure brand consistency across all communication channels.

4. Digital Marketing & Public Relations:

Supervise hospital website updates, SEO, and social media presence. Coordinate online campaigns, Google Ads, and digital outreach strategies. Handle press releases, media interactions, and reputation management.

5. Performance & Analytics:

Monitor marketing ROI and patient conversion rates. Prepare monthly marketing reports and dashboards for management review. Analyze feedback and market data to improve marketing outcomes.

6. Team Leadership & Coordination:

Lead and mentor marketing executives, field officers, and front-end coordinators. Coordinate with clinical departments, operations, and administration to ensure cohesive marketing activities. Conduct regular review meetings to evaluate campaign progress and performance.

Required Skills & Competencies:

Strong knowledge of hospital business dynamics and healthcare market trends. Excellent communication, negotiation, and interpersonal skills. Strategic thinking and ability to drive measurable results. Leadership skills with experience in managing a diverse team. Proficiency in digital marketing tools and CRM systems. Strong presentation and analytical skills.

Educational Qualification:

MBA / PGDM in Marketing, Hospital Administration, or Healthcare Management. Additional certifications in Digital Marketing or Healthcare Business Development will be an advantage.
For Job Opportunities Contact HR Thirumalairajan @9944811893

Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person