Job Description

At Sun Pharma, we commit to helping you "Create your own sunshine"- by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you'll find yourself becoming 'Better every day' through continuous progress. Exhibit self-drive as you 'Take charge' and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we 'Thrive together' and support each other's journeys."
What will you do?

• Create & spearhead the EM integrated branded product strategy right from pre-launch, launch to post-launch
• Devise the go-to-market strategy with an objective of shaping the market
• Gather insights to understand unmet needs and behaviors
• Conceptualize and lead novel initiatives focused on KOL engagement, market creation, therapy awareness, patient management at a country level
• Market Access Strategy & Multiple Life Cycle Management for each branded product in each market

Areas Of Responsibility:

• Understanding the unmet needs at each level - category / indication / HCP / patient / caregiver through various market research tools
• Conceptualization and execution of key strategic initiatives to shape the category / brand / positioning
• Market sizing, forecasting & market access
• Develop advocacy platforms to bring International and Local experts together
• To develop a robust pre - launch plan including gathering insights, drawing actionable inferences and devising a go-to-market strategy
• Work on strategic partnerships with medical associations / societies to co-create patient centric approaches to help improve outcomes
• Devise an integrated launch plan encompassing HCP marketing mix / digital / social media marketing mix for customer acquisition and patient acquisition
• Identify and work closely with patient support groups and HCPs in order to establish long-standing partnerships through innovative engagements programs
• Work closely with cross functional teams at every stage of launch planning and also for brand life cycle management to identify under developed segments / new indications / new value propositions
• Working with Patient Advocacy Groups and innovative engagement programs

Qualification and Experience:

• Bachelor's degree in Pharmacy from an accredited university
• MBA
• 10-15 years of handling innovative products/biologics/oncology

Skills Required