Job Description

Position Summary with Job Responsibilities Position Description Format Position Name Marketing Manager CV Position level L-4 DEM position name Head Brand Management - SCV DEM position level L-3 FEM position name NA FEM position level NA Purpose of the position Support the brand manager across initiatives ranging from Tactical Digital Campaigns, Performance Campaigns, Website Rebuild, to Product Line Thematic or SCV Strategic level projects. Work will require strategic - creative approach and capable operationalizing to meet deadlines as well as support in the insights generation to helping achieve creative cut through solutions. Dimensions of the position Personal Profile Education MBA in Marketing preferred from an institution with Marcom emphasis (like MICA) Skills Marketing - Brand Management or Mainline Agency Side - Account Management Relevant Experience: Min 10 Years 1.Voice of the customer. Should have a good ability to observe, question and articulate customer persona, behavior and journey. 2.Operational Excellence (Project Management) 3.People Management (Internal and External Stakeholders) 4.360 Integrated Programs or specific media delivery for specific business challenges. 5.Thorough understanding of campaign performance attribution 6.Finance Management and process oriented 7.Category Experience: Automotive, FMCG experience with atleast 10 years on an agency side. Job Responsibility S.N. Job Responsibility .Support the BM in the reconciliation of important activities. .Support in operationalizing all campaigns across touch points - digital initiatives, Events, Launches, Mainline Campaigns etc or altogether. .Gatekeeper for assigned project timelines. .Staying updated and keeping the company ecosystem abreast with the marketing insights and sensibilities through external and internal partners .Creation of Marketing Brief (Initial Draft) basis Business Brief. .Being able to drive singularity of brief through to dissemination not just with external agency partners but internal MDF team\'s aswell. .Ability to evaluate first round of work against brief with TML CVBU business objectives. .Timely project reporting and knowledge sharing with respective stakeholders .Engage in bringing Customer Voice into work being driven centrally. Through mystery calling, mystery customer visits and formal consumer connects. .Own the feedback loop - Coordinates with product development and research teams to bring the customer voice back to the drawing board Education Work Experience Tata Motors Leadership Competencies Customer Centricity - Anticipating, understanding and focusing efforts on meeting the customer (stakeholders) needs or expectations Developing Self and Others - Recognizing continuous development is essential for success and taking steps to develop self and helping others to excel Driving Execution - Translating strategy into action and execution Leading by Example - Encouraging and following ethical standards Leading Change - Recognizing the need for change, initiating and adapting to change Motivating Self and Others - Inspiring teams and individuals Functional Competencies Tags

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