Job Description

3 - 5 Years
1 Opening
Bangalore

Role description

The Adobe Campaign Developer is an active collaborator in the client on

campaign design, helping the client achieve their marketing objectives. The

Adobe Campaign Developer takes the lead on complex multi-wave trigger

campaigns, complex direct mail, and highly segmented email communications.

They proactively identify conflicts between the defined strategy supplied by

the client and the functional capabilities of their database and the

reporting functions supporting that database. In addition, they provide

coaching and mentoring of Junior resources developing the skills of their

teammates.

Essential Responsibilities And Deliverables:


Design and implement complex multi-wave, multi-channel triggered
communications using tool(s) such as Adobe Campaign, with coding for

versioning (dynamic in email), offers and personalization and Email

Deployment
Provide and be knowledgeable in "best practices" in campaign
development to optimize efficiency and quality of deliverables; implement and

support automation for lights-out triggered communications
Develop and execute multi-channel contact strategies across customer
segments touchpoint channels (email, direct mail, social and direct marketing

on site), with the goal of engendering loyalty and driving revenue from

existing and prospect customers
From data analyses, develop, test and measure campaign strategies that
will drive desired customer behavior
Lead campaign and program requirement discussions both internally and
with clients to gain added insights from the customer data needed to drive

strategies, such as understanding of offer responsiveness, content relevancy

and communications channel engagement (DM, EM, Social, Direct Web)
Document and communicate campaign strategy and work with campaign
execution team and project manager to establish timeline and schedules for

implementation and measurement
Provide insightful, actionable customer analysis to our clients including
the development of statistically sound customer targeting and test plans,

measurement of their current marketing programs, and providing insight and

recommendations for improving the profitably of their marketing

programs
Summarize and present results of campaign strategies to internal and
client constituents

Education (Preferred):
Any fulltime degree Total 4-5 years of experience working with Adobe Campaign Classic 1-2 years experience in database marketing analysis including analytics,
direct marketing test design, response analysis, ROI analysis, segmentation

analysis, customer profiling, etc., preferably with a marketing service

provider
1-2years experience with database querying tools, languages and
analytical platforms supporting database marketing such as Adobe Campaign,

SQL
Familiarity with Web Development Good understanding of XML and Java strongly Preferred Retail or Direct Marketing experience strongly preferred Deep hands-on experience in multi-channel, multi-wave (trigger) direct
marketing operations, strategy, and analysis
Ability to integrate data to new or existing database structures Ability to mine data, using query language(s) to create data for program
development support
Report development experience Marketing program forecasting, measurement, and assessment Direct marketing program design and customer segmentation Ability to analyze, interpret and report on direct marketing campaign
results
Knowledge in statistical modeling techniques and customer scoring Knowledge in database discovery, planning, and design Client and vendor relationship management and consultation

Skills

adobe campaign,sql,xml,web development,

About UST

UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients' organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact--touching billions of lives in the process.