Job Description

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Job Title: Google Analytics Engineer
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Exp - 3-5 years.
We are seeking a Google Analytics Specialist to drive data-driven decision-making by implementing, managing, and optimizing Google Analytics (GA4) tracking and reporting. The ideal candidate will have strong analytical skills, a deep understanding of digital marketing and customer journeys, and the ability to translate data into actionable business insights.
Key Responsibilities

• Implement, configure, and manage Google Analytics (GA4), Google Tag Manager, and related tracking tools.

• Collaborate with marketing, product, and IT teams to define tracking requirements for websites, mobile apps, and digital campaigns.

• Develop and maintain custom dashboards and automated reports in GA4, Looker Studio (Data Studio), or other BI tools.

• Monitor data accuracy, troubleshoot tagging/implementation issues, and ensure proper governance of analytics data.

• Analyze user behavior, conversion funnels, and campaign performance to provide actionable recommendations.

• Support A/B testing, personalization efforts, and attribution modeling.

• Stay up to date on digital analytics trends, privacy regulations (GDPR/CCPA), and emerging tools/technologies.

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

• 3-5 years of experience in digital analytics, preferably with Google Analytics (GA4).

• Hands-on experience with Google Tag Manager, Looker Studio, and campaign tracking (UTM parameters).

• Strong analytical and problem-solving skills; proficiency in Excel/Google Sheets.

• Experience working with digital marketing channels (SEO, SEM, social, display).

• Excellent communication skills, with the ability to translate data insights into business recommendations.

Preferred Skills

• Experience with BigQuery and SQL for advanced data analysis.

• Knowledge of marketing automation and CRM systems.

• Familiarity with other analytics tools (Adobe Analytics, Mixpanel, Amplitude).

• Certification in Google Analytics or Google Tag Manager is a plus.

Skills:
Google Analytics,Looker,Campaign Management,Bigquery
About Company:
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients' organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact--touching billions of lives in the process.

Skills Required