Job Description

:
Job Title: Salesforce Marketing Cloud Developer
Experience Range:

• Minimum Total Experience: 3 to 5years
• Salesforce Marketing Cloud Experience: 2+ years (preferred)

Hiring Location:

• Primary: Hyderabad/Chennai/Kochi/Trivandrum/Bangalore/Kolkata/Noida/Pune

Must Have Skills:
Email Development & Technical Skills:

• Strong hands-on experience with HTML/CSS for responsive email development
• Proven understanding of email marketing best practices (design, deliverability, optimization)
• Proficient in Salesforce Marketing Cloud (SFMC) components:

• Email Studio
• Content Builder
• AMPscript scripting for dynamic email content
• Automation Studio
• Journey Builder

Campaign Execution & Collaboration:

• Ability to plan, build, and deploy email campaigns collaboratively with marketing teams
• Experience testing for compatibility across platforms, devices, and clients
• Strong attention to email rendering issues, spam regulations, and accessibility

Good to Have Skills:

• Experience with SQL for audience segmentation or querying data extensions in SFMC
• Familiarity with MobileConnect and SMS marketing within SFMC
• Knowledge of CAN-SPAM and other email compliance regulations
• Exposure to Adobe Journey Optimizer or other marketing orchestration tools
• Experience monitoring email campaign performance and applying data-driven optimizations

Role Responsibilities:

• Develop and code interactive, responsive HTML emails for various lines of business
• Ensure email designs are mobile-optimized and compatible across email clients
• Work closely with marketing teams to coordinate deployment of email campaigns
• Develop using AMPscript and dynamic content to personalize user experiences
• Use Automation Studio and Journey Builder to configure campaign workflows
• Collaborate with business partners to define email requirements and campaign goals
• Maintain email templates, troubleshoot rendering issues, and optimize load performance
• Monitor performance KPIs (open rates, CTRs, bounces) and recommend improvements
• Execute routine QA checks, spam testing, and inbox rendering tests
• Contribute to email development best practices, process improvement, and internal documentation

Additional Comments:
This role is ideal for a detail-oriented and proactive email developer with deep expertise in Salesforce Marketing Cloud and email personalization. The candidate must be a strong collaborator and should bring both technical proficiency and marketing sensibility to deliver successful, high-performing email campaigns.
About Company:
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients' organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact--touching billions of lives in the process.

Skills Required