to manage our brand's online presence, focusing primarily on content creation and daily social media execution. This dual-role requires strong graphic design and video editing skills combined with an understanding of social media trends and engagement strategies.
Key Roles and Responsibilities
-------------------------------
Content Creation & Design (Daily):
Design and produce a steady stream of engaging visual content for daily posting across all social media platforms (primarily Instagram).
Create various formats, including
Instagram posts, Reels, Carousel posts, Stories, and short videos
.
Ensure all visual content is on-brand, high-quality, and optimized for each platform's specifications.
Video Production & Editing:
Conceptualize, shoot (where necessary), and edit original video content for Reels and other short-video formats.
Stay current with trending audio, transitions, and video styles to maximize reach and engagement.
Social Media Management:
Schedule and publish content daily across designated channels.
Assist in developing the monthly content calendar based on marketing objectives and seasonal trends.
Monitor comments and messages, engaging with the audience to foster community growth.
Trend Monitoring & Creativity:
Must be highly creative
in generating fresh ideas for reels and short videos that resonate with the target audience.
Continuously research and implement best practices, current trends, and algorithm changes.
------------------------------------------------------------------------------------------
Required Skills and Tools
---------------------------
Design & Editing Proficiency (Mandatory):
Strong working knowledge and proven experience using the following tools:
Graphic Design:
Canva
and
Adobe Photoshop
.
Video Editing:
Adobe Premiere Pro
,
CapCut
,
InShot
, or similar professional video editing tools.
Social Media Acumen:
Deep understanding of the
Instagram
platform, including features, metrics, and content optimization techniques.
Creativity:
A portfolio demonstrating innovative and high-quality design and video work is highly preferred.
Communication:
Excellent written and verbal communication skills for crafting engaging captions and interacting with followers.
Job Type: Full-time
Pay: ₹8,000.00 - ₹12,000.00 per month
Work Location: In person
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