Job Description

Job Summary

We are seeking a creative and detail-oriented Designer cum Social Media Expert to manage our social media presence and create engaging visual content. The ideal candidate will be responsible for designing brand-aligned creatives, managing social media accounts, supporting the web dvelopers and driving audience engagement through innovative content strategies.

Roles & Responsibilities

Design engaging creatives for social media posts, ads, reels, stories, and marketing materials.

Manage and grow the company's social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).

Plan and maintain a content calendar aligned with business goals and campaigns.

Create and edit short videos, reels, and motion graphics.

Stay updated on industry trends, hashtags, and design innovations.

Support paid advertising campaigns with optimized visuals and creatives.

Monitor social media engagement, respond to comments/messages, and build community relationships.

Prepare regular performance reports and recommend improvements.

Qualifications & Skills

Bachelor's degree in Design, Marketing, Communication, or related field.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.).

Experience managing social media platforms and content creation.

Strong sense of creativity, branding, and attention to detail.

Knowledge of digital marketing trends and best practices.

Excellent communication and time management skills.

Technical Skill Set

Graphic Design & Creative Tools

Adobe Creative Suite

: Photoshop, Illustrator, InDesign (essential)

Video & Motion

: Premiere Pro, After Effects, Adobe Animate

Canva / Figma

: for quick social content and collaboration

CorelDRAW

(optional, depending on industry)

Social Media Content Creation

Short-form video editing (Reels, TikTok, YouTube Shorts)

Basic animation, GIFs, and motion graphics

Knowledge of aspect ratios, resolutions, and platform-specific formats

Social Media Platforms & Management

Facebook, Instagram, TikTok, LinkedIn, Twitter (X), YouTube

Experience with scheduling tools (Meta Business Suite, Buffer, Hootsuite, Later, etc.)

Knowledge of platform algorithms, trending formats, and hashtag strategy

Digital Marketing & Analytics

Familiarity with

Facebook Ads Manager

and Instagram Ads setup

Understanding of Google Ads Display creatives

Knowledge of SEO basics for social posts

Analytics & insights using:

o Meta Insights (FB/Instagram)

o TikTok Analytics

o Google Analytics (for campaign tracking)

General Technical Skills

Microsoft Office (PowerPoint, Word, Excel) for reporting

Cloud collaboration (Google Drive, OneDrive)

Basic photography/videography skills (camera/mobile)

Knowledge of responsive design for web/social compatibility

Web & Digital Design

Knowledge of

Responsive Design Principles

(desktop, tablet, mobile)

Understanding of

Web Layouts, Grids, and Typography

Preparing

design assets

optimized for web (SVG, PNG, WebP, compressed images)

Designing

landing pages, banners, sliders, and UI elements

Basic Front-End Knowledge (to collaborate with developers)

Familiarity with

HTML & CSS basics

(so designs are web-ready and practical)

Understanding of

Bootstrap / Tailwind CSS

concepts (for component-friendly design)

Awareness of

JavaScript limitations

(so they don't design impossible interactions)

UX & Interaction Design

Wireframing and prototyping user flows

Knowledge of

CTA placements, color psychology, and accessibility standards (WCAG)

Designing with

SEO-friendly layouts

in mind

Usability testing and feedback incorporation

Collaboration & Workflow

Preparing

design handoff

using tools like Zeplin, Figma Inspect, or Adobe XD Specs

Organizing assets for developers (layered files, naming conventions, export settings)

Version control & collaboration tools (Git basics, or at least

Jira, Trello, Asana

)

Bonus / Advanced Skills (Good-to-Have)

UI/UX basics (Figma, Adobe XD)

Knowledge of email marketing design (Mailchimp, HubSpot templates)

Experience with influencer collaboration tools

Understanding of AI tools for design & content (MidJourney, Canva AI, ChatGPT for captions, etc.)

Key Result Areas (KRA)1. Graphic Design & Branding

Design engaging creatives for social media and marketing.

Maintain brand consistency across all platforms.

2. Social Media Management

Plan and post regular content across platforms.

Manage community engagement and responses.

3. Content Creation & Innovation

Create reels, animations, infographics, and video content.

Leverage trending formats and hashtags.

4. Advertising & Campaign Support

Design creatives for paid ad campaigns.

Optimize creatives using performance analytics.

5. Analytics & Reporting

Track and report social media performance metrics.

Provide actionable insights for improvement.

Job Type: Full-time

Work Location: Remote