Job Description

Role

:

Deputy Manager-Marketing Services

Department : Marketing

Qualification : Graduate, Masters will be preferred

Experience : 7 years

Broad Responsibilities

1. Responsible for devising & executing detailed marketing plans & budgets for all


programs Responsible for Agency & Vendor management across all domains


2. Focus on digital media marketing & website management


3. Ensuring all business opportunities are captured and explored

PRINCIPAL RESPONSIBILITES

1. Plan and execute all digital marketing, including marketing database, email,


social media and display advertising campaigns. (Design, build and maintain


our social media presence)


2. Initiating, developing and proposing progressive digital marketing &


communication strategies to build and sustain student enrolments.


3. Operating with Institute's creative agency consultants to ensure strategy is


fully realised.


4. Coordinating with online agency with reference to website updates &


Maintenance, getting creative designs for online campaigns.


5. Coordinating for the release of advertisement and maintaining records of the


release.


6. Increasing awareness of client brands, products, and services through


outreach and social media amplification


7. Coordinating with print agency for Brochure printing leaflet, collaterals and


Inventory Management; meeting with vendors & negotiating for different


form of print ad & branding.


8. Optimum Utilizing services of digital advertisement during institute's marketing


events & promotion activities.


9. Measure and report performance of all digital marketing campaigns, and


assess against the planned objective.


10. Generating data through print, online & below the line activations


11. Generating necessary MIS related to digital media & marketing


communication or any other as per request.