BASF has successfully partnered India's progress for more than 130 years. As of the end of 2024, BASF had 2,411 employees in India with 8 production sites and 42 offices throughout the country. The Innovation Campus Mumbai and the Coatings Technical Center in Mangalore are both part of BASF's global technology platform. In 2024, BASF registered sales of approximately EUR2.4 billion to customers in India. Further information is available on www.basf.com/in.
Objectives of the Position:
To drive profitable growth of business in the assigned region.
Main Tasks:
Plan and direct sales activities in Inda to achieve agreed sales volume, pricing and selling cost objectives by implementing consistently the overall sales strategy, using technical, organizational and customer knowledge.
Responsible for business top line, bottom line and volume growth as per annual targets.
Develop and maintain strategic long-term business relationships with respective accounts (all decision-makers) to promote brand value.
Handle and improve sales in Pharma, Dietary Supplements (Vitamins), Food Ingredient and Beverage market
In addition, provide inputs and participate in the marketing, market planning and technical development of products and services
Work with the R&D, customer service and logistics personnel to establish a communication path with the customer to ensure sales opportunities for product and services.
To develop market intelligence / Network to pursue market growth and deepen market penetration
Distributor Management, Optimize & strengthen distribution network and ensure effective distributors management.
To provide market information/requirements back to Regional Marketing and Product Management teams
Develop lasting customer relationships to identify business trends in and beyond the customer scope or respective portfolio.
Utilize product application knowledge as well as thorough knowledge of entire customer and market value chain to anticipate market trends.
Identify opportunities to grow in Vitamins, look for opportunities to leverage existing relations in market and create new opportunities by forging new alliances in market.
Contribute directly with market intelligence and necessary lobbying with stake holders for topics like food fortification and other advocacy and regulatory topics.
Job Requirements:
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Bachelors / master's in Nutrition/ Chemical/ equivalent with MBA (preferred).
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: 6 to 8 Years. Techno commercial.
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Xxperience in Nutraceutical / Vitamins / Fortification / Pharma. Excellent network within Nutrition / Pharma companies / trade channels.
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