Job Description

Brand Strategy & Positioning- Assist in defining and refining brand identity, value proposition, messaging for both corporate brand and individual real estate projects.- Conduct market research & competitor analysis specific to Mumbai / suburbs to understand buyer/investor preferences, pricing, design trends.- Ensure brand consistency across all touchpoints: signage, hoardings, project brochures, websites, social media, advertising, sales collaterals.Campaign Planning & Execution- - Plan, oversee and execute integrated marketing campaigns (both digital & offline) to boost visibility, generate leads, and maintain brand prestige.- Coordinate with creative agencies, media / outdoor / print vendors for campaign creatives, hoardings, ATL & BTL.- Collaboration with sales and project teams to align marketing & launch activities with project timelines and sales goals.Offline Brand Building :- Manage outdoor advertising (hoardings, banners, signage in strategic locations), print media, events, property launches, exhibitions, open houses.- Organize on-ground activations and broker / channel partner engagement programs.- Ensure permits / regulatory compliance for outdoor / on-ground advertising as per Mumbai municipal / RERA rules etc.Digital & Content Marketing :- Support development of digital brand presence: website content & maintenance, social media strategy and execution, SEO, thought leadership / content marketing (blogs, project features).- Oversee production of visual & multimedia content (photo shoots, video stories, virtual tours) to reinforce brand imagery.Collateral & Communication :- Prepare / coordinate development of brochures, project portfolios, presentation decks, sales kits, newsletters aligned with brand guidelines.- Maintain oversight of all copy and design to ensure consistency in tone, look & feel.Performance Measurement & Reporting :- Define and track key brand metrics: brand awareness, recall, sentiment, share of voice, impressions, engagement, leads from brand campaigns.- Monitor competitor campaigns and market activities; report insights and suggest improvement.- Collect feedback from brokers, customers to refine brand communication and positioning.Budgeting & Vendor Management- Assist in preparing / managing budgets for branding & marketing initiatives; ensure cost-effectiveness, negotiating with vendors / agencies.- Track invoices, media spend, vendor deliverables, timelines.Stakeholder Collaboration- Work closely with sales, projects, design, legal, operations teams to ensure brand promise aligns with project delivery.- Liaise with regulatory / municipal / RERA bodies as needed for approvals and compliance of branding and advertising materials.Invoice Processing, Billing & ERP- Process vendor invoices related to marketing, branding, advertising, events, and site-experience spending; verify accuracy of deliverables, quantities, rates, and approval.- Enter and manage billing, vendor payments, and expense records in the company's ERP system.- Coordinate with the finance / accounts team to reconcile marketing & branding expenditures, budget variances, and ensure timely payments.- Generate periodic reports from the ERP (expenditure vs plan, vendor-by-vendor spend, campaign ROI) to support management decision-making.Site Experience:- Oversee site-level brand experience: ensure that the actual project site (showrooms, display units, sales offices, site hoardings, faade branding) reflects the brand's look & feel, messaging, and quality standards consistently.- Maintain regular inspections of sites to enforce branding standards, resolve deviations, and ensure that visitor experience aligns with brand promiseNecessary Qualification & Skills set- Graduation any stream - SFDC knowledge is must (ref:updazz.com)

Skills Required