Job Description

This role is responsible defining Go to market strategies across platforms (Online/Offline)

Lead all marketing initiatives for assigned business verticals.

Build marketing plans to support specific marketing objectives across different channels and segments

Design internal and external communication in line with product preposition.

Working closely with the product and business heads in India and Globally to identify market opportunities to support in target achievements

Engagement with authors & influencers for better visibility.

Establish detailed KPIs to track and report on both financial and qualitative performance.

Transform data into actionable insights and recommendations, identifying the levers of customer acquisition and retention behavior.

Bring new ideas and innovative approaches to digital experiences to drive growth and conversion.

Regular assessment and market analyses to adapt to required changes.

Understanding true channel performance, and using this to recommend channel-specific cost-per-acquisition targets that result in a strong return-on-advertising-spend

Using a strong understanding of customer online journeys to identify key opportunities to drive improvements in conversion.

Additionally Develop, recommend and lead the execution of local marketing plans/programs for assigned business vertical/s and manage the effective deployment of marketing budget along with the business head.

Measure & track KPIs in sync with business objectives

Must understand data points and revenue financials.

Key Relationships:

Sales, RM'/ BMs/ABMs/ Product

Other marketing functions: Global teams, Product marketing, Brand marketing, PR, Technology

Agencies: Digital , Creative, Event

Authors and Institutes

Brand advocates and Influencers

Partners : Third Party Marketplace Teams

Knowledge and Skills:

MBA Marketing with 5+ years of experience with minimum 3 years in B2C/ D2C.

Must have experience in running 360 degree marketing campaigns with defined Kpis .

Overseeing any digital marketing agencies relationships, setting clear objectives, targets and commercials, and ensuring close monitoring and feedback on performance

Track record of successfully implementing Search Marketing, Social, managing Affiliates and running Display campaigns in a global environment, across multiple channels

Managed retail management along with instore advertising and customer engagements

Experience of developing opportunities in various global markets and delivering aggressive growth in a fast-paced environment

Proven ability of creating campaigns that deliver increased traffic and revenue

Proven experience of tracking and reporting on successful ROI

Deep understanding of digital marketing best practice

Personal Attributes:

You are a strong coach and mentor with a track record of building, driving and managing a high performing team.

Keeping up to date with the latest technologies and innovations in the digital marketing space.

Ability to influence is a critical skill for success and the successful candidate must be able to build strong brand partnerships across the business, across affiliates and within the retailer environment.

Ability to collaborate across functions and brands

Comfortable with ambiguity: if you don't have all the details, you're comfortable moving forward and facing the uncertain because risk and change motivate you to evolve and innovate.

Goal oriented: you combine vision, mission, and strategy into a cohesive outcome and are comfortable setting stretch goals for you and your team.

A mix of hands-on collaborative leadership ability, analytical / problem-solving skills, entrepreneurial can-do spirit, and grit.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Req ID: 8689