Job Description

Deputy Manager - Marketing

Location

: Pune

Department

: Marketing

Reporting To

: Marketing Head / Centre Head

Experience

: 4-7 Years in Marketing (Retail, Mall, Agency, or Brand Marketing Preferred)

Gender Preference

: Female Candidates Preferred

Position Overview

We are looking for a passionate and results-driven

Deputy Manager - Marketing

to lead innovative marketing initiatives for a leading retail mall. The role involves planning and executing integrated campaigns, driving digital engagement, managing events, and enhancing footfall through strategic brand visibility programs. The ideal candidate is a multitasker with hands-on experience in digital marketing, influencer engagement, and in-mall activations.

Key Responsibilities1. Strategic Marketing & Campaigns

Develop and execute 360 marketing campaigns to promote in-mall brands and retailers. Create quarterly and annual marketing calendars aligned with business goals. Manage marketing budgets and ensure high ROI on marketing spends.

2. Digital & Social Media Marketing

Drive online brand presence via engaging content, promotions, and contests. Collaborate with influencers and bloggers to boost digital outreach. Analyze campaign performance metrics and adjust strategies accordingly.

3. Event Planning & Activations

Conceptualize and manage in-mall events, festive promotions, brand launches, and seasonal campaigns. Implement ATL and BTL marketing initiatives for brand engagement. Partner with operations and leasing teams to drive footfall and customer experience.

4. Vendor & Retailer Collaboration

Coordinate with external agencies, creative vendors, and event partners for smooth execution. Build strong relationships with retailers for joint marketing initiatives and promotions.

5. Reporting & Analytics

Maintain marketing MIS, campaign trackers, and post-activity analysis reports. Use insights and feedback to enhance campaign effectiveness.

6. Innovation & Market Intelligence

Monitor marketing trends, competitor activity, and customer behavior. Recommend innovative and data-driven marketing solutions tailored to the mall ecosystem.

Key Skills & Competencies

Proven ability to manage digital marketing, influencer collaborations, and event execution. Strong leadership, planning, and multitasking capabilities. Excellent communication and stakeholder management skills. Proficiency in MS Office and digital marketing tools (Google Analytics, Meta Business Suite, etc.). Creative thinking with an eye for detail and a customer-first approach.

Educational Qualifications

Bachelor's or Master's degree in Marketing, Mass Communication, Advertising, or related field.
Job Types: Full-time, Permanent

Pay: ?800,000.00 - ?1,000,000.00 per year

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Work Location: In person