Job Description

:

About The Department?

The (Indian) International Financial Services Centre/s (\xe2\x80\x9cIFSC\xe2\x80\x9d) is a Special Economic Zone (\xe2\x80\x9cSEZ\xe2\x80\x9d) for financial services (banking, capital market, insurance and other allied services) regulated by the (Indian) International Financial Services Centres Authority (\xe2\x80\x9cIFSCA\xe2\x80\x9d). HDFC Re intends to establish an IFSC Insurance Office (\xe2\x80\x9cIIO\xe2\x80\x9d), a branch in an unincorporated form at GIFT City, IFSC, India. Through this branch, HDFC Re will be able to distribute non-INR denomination insurance products to retail clients.The operations department in GIFT city will be entrusted to carry out the end-to-end processing of life insurance applications across the value chain of the product. All critical activities which are part of new business, policy servicing, claims and allied operational activities will be carried out by the operations department in GIFT city. In a way, this department will have a direct contribution to the organisation\'s aspiration of being the first truly international life insurance company and has an important responsibility towards ensuring top-notch servicing and support to the customers and other key stakeholders.

Purpose Of The Job :

Plan, execute and coordinate marketing calendar and program for the Retail Business Unit targeting direct customers. Help the sales team assess demand for products and services offered, conduct market research, competitive benchmarking and customer feedbacks. Develop efficient and cost effective marketing strategies - both digital and traditional with the goal of maximizing the firm\'s profits or share of the market

Duties and Responsibilties

• Develops marketing strategy by studying supply and demand, identifying customers and their current and future needs, and monitoring the competition.\xe2\x80\xa2 Plans and executes all marketing campaigns including but not limited to web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.\xe2\x80\xa2 Designs, builds, and maintains our social media presence.\xe2\x80\xa2 Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.\xe2\x80\xa2 Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs).\xe2\x80\xa2 Identifies trends and insights, and optimizes spend and performance based on the insights.\xe2\x80\xa2 Brainstorms new and creative growth strategies through digital/traditonal marketing.\xe2\x80\xa2 Collaborates with internal teams to create and optimize user experience.\xe2\x80\xa2Monitor trends that indicate the need for new products and services.\xe2\x80\xa2Reponsible for relationship management across key functions with all internal and externalstakeholders.

Essential conditions:

• Work related skills:\xe2\x80\xa2 Candidate should be proficient in Microsoft Office especially MS Excel & MS Powerpoint\xe2\x80\xa2 Good Communication Skills are an essential to liaison with various department.\xe2\x80\xa2 In depth knowledge of marketing concepts, tools and campaign management systems.\xe2\x80\xa2 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns\xe2\x80\xa2 Experience in optimizing landing pages and user funnels\xe2\x80\xa2 Experience with A/B and multivariate experiments\xe2\x80\xa2 Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)\xe2\x80\xa2 Working knowledge of ad serving tools (e.g., DART, Atlas)\xe2\x80\xa2 Experience in setting up and optimizing Google Adwords campaigns\xe2\x80\xa2 Working knowledge of HTML, CSS, and JavaScript development and constraint

About Company:

HDFC Life, one of India\xe2\x80\x99s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India\xe2\x80\x99s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom. HDFC Life\xe2\x80\x99s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 37 retail and 8 group products in its portfolio, along with 9 optional riders catering to the savings, investment, protection and retirement needs of customers. HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants.

HDFC Life