Job Description

: Deputy Manager - Marketing Key Responsibilities:ATL (Above The Line) Marketing1. Develop and execute advertising campaigns across traditional media channels (TV, print, radio,outdoor).2. Manage media planning and buying.3. Create and implement brand awareness strategies.BTL (Below The Line) Marketing1. Plan and execute promotional activities (events, activations, sponsorships).2. Manage digital marketing campaigns (social media, email, influencer marketing).3. Develop and implement experiential marketing strategies.Additional Responsibilities1. Conduct market research and analyse consumer behaviour.2. Develop and manage marketing budgets.3. Collaborate with cross-functional teams (sales, product, creative).4. Measure and report on marketing campaign effectiveness.Requirements:1. Experience in marketing, preferably in ATL and BTL.2. Strong understanding of marketing principles and strategies.3. Excellent communication and project management skills.4. Ability to work in a fast-paced environment. (ref:updazz.com)

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