Job Description

We are seeking a results-driven Marketing Manager with specialisation and proficiency in Digital Marketing as well as marketing technology. This role demands someone who is adept at different channels and means of Awareness and Outreach to the target audience, measures and optimises marketing strategies and campaigns based on data analysis.

Job Details

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Location, Department Unit and Reporting

Location: Noida


Department: IT-ITeS Sector Skills Council Nasscom


Reporting To: Senior Manager


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Basic Functions/ Job Responsibility

Develop, execute, and optimize digital campaigns across channels--SEO, SEM/PPC, social media, email, display--to boost brand awareness, traffic, and conversions. Create and refine digital assets (landing pages, ad copy, graphics, blog posts, webinars), ensuring brand consistency. Analyze performance KPIs (CTR, conversion rates, ROI), and iterate strategies for continual improvement. Manage budgets and coordinate with internal teams (content, design, academia, product, industry) and external vendors. Has a good understanding of the Martech stack--CRM, marketing automation such as Zoho, CMS,CRM dashboards, analytics. Implement, test (A/B and multivariate), and optimize technical systems and integrations to enhance campaign delivery and efficiency. Identify automation and process improvements; train team members on tool functionality Digital Asset Management.

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Knowledge, Skills, Qualifications, Experience

Experience

6 to 8 Years of Experience

Technical Skills

Strong content creation, social media, and campaign management capabilities (SEO, SEM) Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking Working knowledge of ZOHO, CRM tools, HTML Strong with Excel, pivot tables, formulas, and reporting tools (Power BI a plus) Familiarity with SEO tools Understanding of retargeting, programmatic ads, and audience segmentation

Soft Skills

Analytical mindset with data-driven decision-making. Excellent communication across technical and non-technical stakeholders. Project management, detail-oriented, self-starter. Ability to collaborate with multiple stakeholders * A strong drive to enhance product performance.