Job Description

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the
mobile QR payments revolution in India, Paytm builds technologies that help small businesses with
payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the
mainstream economy with the help of technology.
About the team:
This team involves in making a difference. A lot of contingency and new challenges are encouraged
within the team to do stuff that is meaningful for those we serve. We are successful, and our successes
are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will
always be change management in Social Media.
About the role:
The design lead will support various initiatives within the marketing department aimed at driving Paytm's
growth. This includes event management, customer acquisition, and social media engagement, as well as
contributing to the development and success of the other programs.
Why join us?
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21
mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for
deserving consumers & merchants - and we are committed to it. India's largest digital lending story is
brewing here. It's your opportunity to be a part of the story!
xf0x9fx8exa8 Job Title:
Social Media Design
Location: Noida, India (On-site)
Department: Social & PR
xf0x9fx94xb9 Role Overview
We're seeking a visionary and dynamic Design Head - Social Media to lead and elevate our visual
storytelling across all social platforms. This leadership role combines strategic thinking, creative
excellence, and people management to drive engagement and maintain brand consistency across Paytmbusinesses.. The ideal candidate should be well-versed with AI design tools, actively using them,
and eager to learn, adapt, and stay ahead of emerging creative technologies.
xf0x9fx94xb9 Key Responsibilities
xe2x97x8f Define and execute a unified design strategy aligned with Paytm's brand identity and marketing
objectives.
xe2x97x8f Champion creative innovation while ensuring alignment with business goals and audience needs.
xe2x97x8f Leverage AI-powered tools for design efficiency and creative ideation, while staying continuously
updated on emerging technologies and trends in generative design
xe2x97x8f Work with multidisciplinary creative team, including graphic designers, video editors, and
copywriters.
xe2x97x8f Foster a culture of collaboration, ownership, and creative excellence.
xe2x97x8f Oversee the development of high-quality visual content-static graphics, animations, short
videos, reels-that resonate with diverse audience segments.
xe2x97x8f Maintain a high design standard across all outputs, ensuring creativity meets business intent.
xe2x97x8f Ensure consistency in visual identity across all social media content, adhering to brand
guidelines, voice, and tone across Paytm's ecosystem.
xe2x97x8f Work closely with marketing, business, and product teams to align creative output with campaign
strategies, product launches, and growth objectives.
xe2x97x8f Leverage analytics to track content performance, iterate on creative direction, and drive
measurable engagement.
xe2x97x8f Stay ahead of industry trends, platform updates, and audience preferences to keep Paytm's
social presence relevant, modern, and engaging.
xf0x9fx94xb9 Qualifications
xe2x9cx85 Experience
xe2x97x8f Minimum 12 years of experience in social media design, with at least 4 years in a creative
leadership role.
xe2x9cx85 Technical Expertise
xe2x97x8f Mastery of Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and other design
tools.
xe2x9cx85 Creative Acumen
xe2x97x8f Strong, diverse portfolio showcasing impactful social-first design across platforms.xe2x9cx85 Leadership & Communication
xe2x97x8f Proven ability to inspire and manage creative teams, balance multiple projects, and communicate
vision clearly across stakeholders.
xe2x9cx85 Analytical Orientation
xe2x97x8f Comfortable using data to inform design decisions and iterate content for better performance.
xf0x9fx94xb9 Preferred Qualifications
xe2x97x8f Industry Experience: Prior work in fintech, e-commerce, or tech-led brands is a plus.
xe2x97x8f Global Exposure: Experience designing for international audiences and adapting visuals for
varied cultural contexts.
xe2x97x8f Education: Bachelor's degree in Design, Visual Communication, or a related field.
Key AI Tools & Platforms:
xe2x97x8f Adobe Firefly & Sensei: Harness generative AI for creating and editing images and videos,
enhancing creative workflows within the Adobe ecosystem. Wikipedia
xe2x97x8f Runway ML: Employ for real-time video editing, motion tracking, and generating videos from text
prompts, facilitating rapid content creation. Synthesia+7Business Insider+7Tech | Business |
Economy+7
xe2x97x8f Google Veo 3: Utilize for generating high-quality videos from simple text or image prompts,
incorporating synchronized audio and dialogues. Synthesia+3The Times of India+3Indiatimes+3
xe2x97x8f OpenAI's Sora: Leverage for creating short video clips from text prompts, enabling quick
visualization of concepts.
xe2x97x8f Luma Labs' Dream Machine: Apply for transforming static images into dynamic videos, adding
motion to still visuals.
xe2x97x8f Midjourney & DALLxc2xb7E: Use for generating high-quality, stylized images from textual
descriptions, aiding in concept development.
xe2x97x8f Canva Magic Design: Employ for rapid prototyping and generating design variations,
streamlining the design :
xe2x97x8f Innovative Ideation: Lead brainstorming sessions integrating AI tools to explore creative
concepts and design solutions.
xe2x97x8f Efficient Execution: Implement AI-driven workflows to accelerate the production of static and
dynamic content, maintaining high-quality standards.
xe2x97x8f Team Empowerment: Train and guide the design team in adopting AI tools, fostering a culture of
continuous learning and innovation.
xe2x97x8f Strategic Integration: Collaborate with cross-functional teams to align AI-driven design initiatives
with overall business objectives and user experience goals.