Job Description

We are in the process of sourcing a Dy. Manager Corporate Marketing for an Indian Multi National Alcoholic Beverage company. The organization is ranked amongst Top 30 best places to work in India.

- The position is highly confidential and hence it is not feasible for us to reveal all details about the organization. However, we will discuss the opportunity in detail on the receipt of your application.

- The organization is the second largest player in it\'s category in India with an annual turnover exceeding 7500 Crores per annum.

- The Organizations takes pride in creating profitability and value for the society without compromising on its core ethical systems and by adopting best practices at all times.

- The organization is people centric, market driven, and a socially responsible company, constantly evolving to find better and newer ways to provide customer satisfaction and empowering its shareholders.

- As the second largest player in it\'s segment, the company owns some of the most popular and iconic brands in the alcobev industry. Over the years the organization has also set its own benchmarks in innovation and has created some revolutionary brands for the Indian market as well.

Position: Manager - Dy. Manager Corporate Marketing

Reporting: - Group Brand Manager

Based at : Corporate Office, Delhi

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Go-To-Market Planning and Execution

- Co-creating the annual operating plan of the brand and own the execution for the markets

- P&L responsibility - Own the revenue generation through market facing activities across the portfolio through effective use of marketing budgets allocated

- Driving innovation in GTM activities through all the available levers

- Market entry strategy - devise effective and innovative methods to enter new markets

- New product launches - Create effective GTM plans to maximize awareness and trial generation of all new products across price points

- Generating market specific insights through keeping an ear to the ground. Bringing in the regional nuances in insight generation, especially in Southern India.

- Stakeholder management involving Sales teams, Commercial teams, Sales development teams, Sales coordination, SCM, Customer experience & engagement team and senior management

- Working with activation agencies and other vendors to develop these go-to-market strategies and lead their implementation

Offer Development:

- Development of brand positioning and subsequent visual metaphors that can be leveraged on pack and communication

- Development of communication and messaging for various touch points that can be leveraged

- Interaction with advertising agencies and design firms to develop briefs and develop packaging and other advertising and promotional material

- Co-ordination and interaction with R&D for the development of new offers (including innovations) and bringing them to market

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