Job Description

We are seeking a dynamic individual with a blend of marketing creativity, analytical skills, and industry experience to drive effective marketing strategies for the e-comm Business team.

Job Type: Full-Time (Work from Office)
Location: Bangalore
Experience - 4-5 years

Roles and Responsibilities

Drive topline and bottom-line growth in line with company objectives. Monitor revenue, margin and their contribution to overall business targets. Regularly review category performance and present updates to senior management. Identify gaps and opportunities in the category to ensure growth on a month-on-month basis. Develop and implement category strategies, including pricing, product assortment, and promotional plans. Benchmark category performance against competitors and industry trends. Collaborate with the sourcing and procurement teams to ensure optimal stock levels and reduce inventory risks. Collaborate with the Category Ops, Category Marketing, CRM and Media teams to ensure proper visibility of respective categories Devise strategies to increase traffic and conversion metrics by closely monitoring all category funnels. Analyze customer behavior, market trends, and feedback to sharpen the category strategy. Utilize data to identify consumer preferences and ensure the category meets evolving customer needs. Develop pricing strategies to drive volume, optimize margins, and maintain competitive positioning. Partner with sales, marketing, supply chain, and finance teams to align on category goals and execution plans. Generate and analyze weekly, monthly, and quarterly reports to track category performance.


Skills & Experience:Minimum of 2 years of experience in category marketing management Strong understanding of digital marketing channels and tools. Proficiency in analyzing data and deriving actionable insights. Excellent communication and interpersonal skills. Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously. Creative thinking and problem-solving abilities. * Proven track record of successful campaign ideation and execution.