Job Description

Job Title: Dy. General Manager, Marketing (Emerging Markets - Consumer Healthcare Business)
Reports to: Senior General Manager - Strategy & Growth - EM CHC
Team Size:
5 Brand Managers in Mumbai with 2 direct reportees,
8 in-country managers reporting to brand team &
1 shared reporting of Marketing Head in South Africa
Location: Mumbai
Emerging Markets: APAC (Thailand, Myanmar, Malaysia, Bangladesh, Vietnam, Philippines), Africa (South Africa, Nigeria, Kenya, Tanzania), North Africa & Middle East (Morocco & UAE), Latam(Brazil, Mexico & Peru)
Grade: G8
Role Summary:
The DGM - EM CHC will lead the end-to-end operations, brand management, and commercial performance of the Over-the-Counter (OTC/X) business across defined emerging markets. This role is responsible for P&L ownership, strategic brand planning, cross-functional execution, and market-specific initiatives in alignment with the global OTC strategy.
Key Responsibilities:
1. Business Leadership & P&L Management

• Drive topline and bottom-line performance for the OTC portfolio across existing markets
• Monitor financial health, ensuring profitability & drive cost-efficiency
• Lead AOP planning and monthly business reviews

2. Brand Strategy & Marketing

• Develop and implement differentiated brand strategies tailored to local market dynamics
• Oversee 360 marketing plans, including ATL, BTL, and digital campaigns
• Partner with creative & media agencies to ensure impactful communication and ROI

3. Market Operations & Expansion

• Lead country-specific synergies via sales, trade, and medical teams
• Identify growth levers including new product launches, portfolio expansion, and Rx-to-OTC switches
• Ensure regulatory alignment and product approvals in collaboration with RA

4. Team Management & Collaboration

• Mentor brand managers and country leads to build future leadership pipeline
• Collaborate with digital & CMI team for campaign development & insight mining
• Collaborate closely with the CMI team function for new market entry

5. Data-Driven Decision-Making

• Leverage consumer insights, IQVIA data, and digital analytics to optimize brand performance
• Establish KPIs and dashboards to track brand health and market competitiveness

6. New Product Development

• Built innovation pipelines rooted in market-specific insights, ensuring regulatory feasibility and differentiated product positioning while integrating input from local teams
• Collaborated cross-functionally with BD to fast-track product approvals

Key Interfaces:

• Business Development, Regulatory, Supply Chain, Medical Affairs, Insights COE, Digital COE

Ideal Candidate Profile:

• Experience: 12-15 years in FMCG/OTC/Consumer Health with leadership exposure in emerging markets
• Proven Track Record: Demonstrated success in brand building, market expansion, new product development and P&L management
• Skills: Strategic thinking, cross-functional leadership, data interpretation, and stakeholder influence
• Education: MBA in Marketing or equivalent; additional certification in digital marketing is a plus
• Mindset: Entrepreneurial, hands-on, high learning agility, culturally adaptive

Skills Required