Job Description

Title:

Deputy General Manager - EM CHC

===============================================

Date: Nov 28, 2025
Location: Sun House - Corporate Office
Company: Sun Pharmaceutical Industries Ltd

Job Title: Dy. General Manager, Marketing (Emerging Markets - Consumer Healthcare Business)

Reports to:

Senior General Manager - Strategy & Growth - EM CHC

Team Size:

5 Brand Managers in Mumbai with 2 direct reportees, 8 in-country managers reporting to brand team & 1 shared reporting of Marketing Head in South Africa

Location:

Mumbai

Emerging Markets:

APAC (Thailand, Myanmar, Malaysia, Bangladesh, Vietnam, Philippines), Africa (South Africa, Nigeria, Kenya, Tanzania), North Africa & Middle East (Morocco & UAE), Latam(Brazil, Mexico & Peru)

Grade

: G8

Role Summary:

The DGM - EM CHC will lead the end-to-end operations, brand management, and commercial performance of the Over-the-Counter (OTC/X) business across defined emerging markets. This role is responsible for P&L ownership, strategic brand planning, cross-functional execution, and market-specific initiatives in alignment with the global OTC strategy.

Key Responsibilities:

1. Business Leadership & P&L Management

Drive topline and bottom-line performance for the OTC portfolio across existing markets Monitor financial health, ensuring profitability & drive cost-efficiency Lead AOP planning and monthly business reviews

2. Brand Strategy & Marketing

Develop and implement differentiated brand strategies tailored to local market dynamics Oversee 360 marketing plans, including ATL, BTL, and digital campaigns Partner with creative & media agencies to ensure impactful communication and ROI

3. Market Operations & Expansion

Lead country-specific synergies via sales, trade, and medical teams Identify growth levers including new product launches, portfolio expansion, and Rx-to-OTC switches Ensure regulatory alignment and product approvals in collaboration with RA

4. Team Management & Collaboration

Mentor brand managers and country leads to build future leadership pipeline Collaborate with digital & CMI team for campaign development & insight mining Collaborate closely with the CMI team function for new market entry

5. Data-Driven Decision-Making

Leverage consumer insights, IQVIA data, and digital analytics to optimize brand performance Establish KPIs and dashboards to track brand health and market competitiveness

6. New Product Development

Built innovation pipelines rooted in market-specific insights, ensuring regulatory feasibility and differentiated product positioning while integrating input from local teams Collaborated cross-functionally with BD to fast-track product approvals

Key Interfaces:

Business Development, Regulatory, Supply Chain, Medical Affairs, Insights COE, Digital COE

Ideal Candidate Profile:

Experience:

12-15 years in FMCG/OTC/Consumer Health with leadership exposure in emerging markets

Proven Track Record:

Demonstrated success in brand building, market expansion, new product development and P&L management

Skills:

Strategic thinking, cross-functional leadership, data interpretation, and stakeholder influence

Education:

MBA in Marketing or equivalent; additional certification in digital marketing is a plus *

Mindset:

Entrepreneurial, hands-on, high learning agility, culturally adaptive