Job Description

Position Name : DGM Product Marketing - L4
Purpose of the Role : The Product Manager for Tata Passenger Electric Mobility (TPEM), is a key role responsible for managing Product positioning, pricing and customer understanding.
Key Responsibilities :
1. Product positioning :

• Utilise various segmentation studies and research to target precise customer needs and market gaps Conduct in-depth market research and analysis to identify market trends, customer insights, and competitive landscape.

• Deep understanding of evolving trends and customer preferences in the PV industry to anticipate opportunities and maximise value for the organisation.

2. Product Development, planning, lifecycle and launch management

• Understanding customer value and manage product content to optimize profitability

• Put in place a robust lifecycle plan which continuously enhances brand, price ability and customer consideration.
• Manage product launches in all aspects from pricing, production ramp up, phase in/out, macro, sales team training and GTM.

3. Developing product communication along with Marcom Team

• Identifying precise target customers and developing appropriate communication to maximize impact.
• Develop detailed briefing document for the various agencies in order to develop efficient communication and media plans.

Stakeholder
Internal :
Head Marketing, Sales and After Sales Strategy
Agencies
Sales Team
Customer Marketing
Product Line Teams
External :
Agencies
Personal Profile
Education
: MBA Marketing (Full Time)
Experience
: 8 - 12 years of experience in Product Management, Product launch, positioning and market segmentation.
Skills & Competencies
Product Management, positioning, customer segmentation.
Product Launch management
Product Development and lifecycle management
Training and collateral for CAs for product demonstration and test drive process

Skills Required