Job Description

Location:
Delhi, DL, IN Lucknow, UP, IN
Areas of Work: Home Improvement
Job Id: 14281

External

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Designation : Deputy General Manager - Bath Sales

Reporting to : Regional Manager

Jobs Reporting Into: 4 State Heads

Location : Delhi / Lucknow

Job Purpose

The position is that of a frontline sales Manager under the Bath business of Asian Paints. The incumbent would primarily be responsible for driving retail and project sales in defined geography whilst leading a team of senior officers and off-roll associates. The role involves creating, nurturing and management of dealer network, influencers and builders through focus on Products and activations, enabling achievement of overall business objectives.

Business Responsibility Areas



Business objectives

Drive overall sales and growth at unit level by meticulous planning and designing of schemes, inputs and resources Strategize and drive growth of core and focused products by identifying opportunities and analyzing trends and getting the plan implemented by the team Explore opportunities for gaining market share by analyzing data and trends to ensure sustainable sale potential Analyze data and keep track of key parameters to enhance operational effectiveness

Market Development

Identify opportunities for network expansion in the market like addition of new dealers, value upgradation of existing dealers etc. Design schemes based on sales planning agenda and market feedback to ensure overall dealer profitability and sales growth Design and execute initiatives for influencers such as plumbers/ architects by effectively coordinating with Marketing, CPro, MDM etc.

Collections

Oversee effective money circulation with dealers to ensure timely collections and ensure no outstanding dues

Customer centricity

Enhance consumer experience by ensuring resolution of complaints within the defined timelines

Contractor Management

Maintain healthy contractor set by Identifying opportunity areas for engagement through participation in loyalty programs and also facilitate in their value growth by planned interventions

Demand Planning

Forecast the material demand in the market appropriately to ensure availability of stock as per market demand

Integration

Integrate with other verticals like Project Sales, Services, Commercial, SCM and Marketing function to promote sales and service to customers

Team Management

Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.

Productive utilization of manpower resources to drive business growths