Job Description

About DENASI- DENASI is a young, independent creative studio built on movement, empathy, and clarity. We work at the intersection of design, content, and strategy, helping brands grow with intent-not noise.- We are not looking for someone who only schedules posts.- We are looking for someone who thinks like a brand, acts like a creator, and executes like a founder.The Role- This is a hands-on, end-to-end role for someone who can independently plan, create, execute, manage, and measure social and digital presence.- You should be comfortable doing things yourself-from ideation to execution-while also thinking beyond social media into holistic brand promotion.- If you enjoy ownership, autonomy, and building systems from scratch, this role is for you.Key Responsibilities :Strategy & Planning :- Develop monthly and quarterly content calendars aligned with brand goals- Plan campaigns, launches, and thematic content from concept to execution- Think in a 360-degree brand lens-not limited to social platforms- Identify growth opportunities across digital, on-ground, collaborations, PR, and contentContent Creation & Execution :- Conceptualise and create :- Static posts- Carousels- Reels & short-form videos- Stories and highlights- Handle basic to intermediate graphic design- Shoot and edit photos and videos (mobile + basic camera setups)- Create reels, transitions, trends, and narrative-driven videos- Work on basic animations / motion graphics (where required)- Ensure brand consistency across all touchpointsPlatform Management :- Manage day-to-day posting and engagement across platforms (Instagram, Facebook, LinkedIn, etc.)- Stay updated with platform changes, trends, algorithms, and new features- Build and maintain a consistent brand voice- Engage with community, DMs, and comments meaningfullyPerformance Marketing & Analytics :- Plan and execute performance marketing campaigns (Meta Ads, basic Google where needed)- A/B test creatives, formats, and messaging- Track performance metrics: reach, engagement, CTR, conversions, ROAS- Create simple, actionable reports with insights and next stepsRequired Skills & Tools :Content & Design :- Adobe Photoshop / Illustrator or Canva (strong design sense is mandatory)- Figma (basic understanding preferred)- Video editing tools: Premiere Pro / CapCut / Final Cut / InShot- Basic animation tools: After Effects / motion features in appsMarketing & Analytics- Meta Ads Manager- Google Analytics (basic)- Insights & reporting tools- Influencer collaboration planning (bonus)Production :- Comfortable with mobile photography and videography- Understanding of lighting, framing, transitions, and pacing- Ability to work fast without compromising clarityAI & Tools Mindset :- Actively explores and uses new tools, apps, and platforms- Uses AI as an assistive layer, not a replacement for thinking- Understands prompts, editing, refinement, and human judgement- Always improving workflows, not cutting cornersWhat We're Looking For :- Highly proactive and self-driven- Comfortable with ambiguity and startup pace- Thinks like an owner, not an executor waiting for instructions- Can manage multiple brands or projects independently- Curious, disciplined, and accountable- Can work 5 days from office in DelhiWhat This Role Is NOT- Not limited to posting or scheduling- Not dependent on designers or videographers for every task- Not suitable for someone looking for rigid roles or fixed routinesWhat You'll Get :- Creative and strategic ownership- Opportunity to shape brands from the ground up- Exposure to multiple industries and challenges- A culture that values thinking, initiative, and clarity- Growth in strategy, content, and business understanding (ref:updazz.com)

Skills Required