Job Description

Demand Generation Specialist - Mobility & IoT Solutions

About Trinetra Wireless

Trinetra Wireless is a leading provider of cutting-edge Fleet Management, Mobility, and IoT Solutions, delivering innovative technologies that help businesses optimize their operations and enhance their fleet management processes. We are looking for a

Demand Generation Specialist

to join our dynamic marketing team and play a key role in driving qualified leads and demand generation strategies for our solutions.

What We're Looking For

We are looking for a highly motivated and results-driven individual with

2-3 years of experience

in demand generation, marketing, or pre-sales roles, particularly in the

IoT

,

mobility

, or

fleet management

sectors. If you have a passion for technology, an eye for strategy, and the ability to execute integrated campaigns, we want to hear from you!

Qualifications:

Bachelor's Degree

or related field of study.

2-3 years of experience

in demand generation, lead nurturing, and campaign management. Knowledge of

IoT

,

mobility solutions

, and

fleet management

technologies. Proficiency in tools for

database profiling

,

direct calling

,

email marketing

,

direct mail

, and

lead nurturing

.

Strong communication

and

interpersonal skills

. Ability to work effectively in a

fast-paced environment

and manage multiple projects. Demonstrated experience in planning, executing, and optimizing demand generation campaigns. A

team player

who can collaborate with internal teams and channel partners.
Responsibilities:

Drive Marketing Qualified Leads (MQLs)

: Develop strategies for lead generation and nurture prospects through the sales funnel to drive customer acquisition and upsell opportunities.

Campaign Execution

: Implement integrated marketing campaigns using

email marketing

,

social media

,

direct mail

, and

content marketing

. Create landing pages, calls-to-action, and content to drive engagement.

Lead Nurturing

: Manage lead nurturing programs to accelerate prospect movement through the sales funnel, ensuring timely follow-up and qualification. Handling of Product Demo's with the Prospects.

Reporting & Metrics

: Track and report on campaign performance, analyze metrics, and optimize efforts to meet KPIs.

Collaboration

: Work closely with the

sales

team to maintain a robust sales pipeline and support upsell initiatives.
Daily Tasks:

Lead Generation

: Research and profile target audiences, qualify databases, and use

telephone

,

social media

, and

email

outreach to identify prospects.

Campaign Coordination

: Develop and execute demand generation campaigns in collaboration with marketing teams, maintaining campaign calendars and budgets.

Sales Support

: Assist the sales team with lead management, provide insights from reports, and optimize lead generation tactics.

Partner Development

: Research and identify new

channel partners

, and maintain relationships to support lead generation efforts.
What's in it for You:

Learning & Growth

: Gain exposure to cutting-edge

IoT

and

mobility solutions

while honing your skills in demand generation and marketing strategy.

Career Advancement

: Be part of a growing company with a focus on

professional development

and

career progression

.

Impact

: Directly contribute to Trinetra's growth by developing campaigns that drive high-quality leads and build a strong customer base.
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?40,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person