Job Description

About the Role
Woliba (Work Life Balance) is on a mission to automate employee engagement. We have a powerful platform and an arsenal of 50+ specialized landing pages--now we need the engine to drive them.
We are looking for a Demand Generation Specialist who lives and breathes "high-intent" marketing. You won't have a million-dollar budget; instead, you will use surgical precision with Google Ads, SEO, and Conversion Rate Optimization (CRO) to steal market share from legacy competitors and turn cold traffic into "Aha!" moments.
Key Responsibilities

• Competitor Conquesting: Own the strategy and execution for our "Woliba vs. [Competitor]" campaigns. You will manage Google Ads (Search/Retargeting) with a focus on high-intent, exact-match keywords.
• Landing Page Optimization: Manage and iterate on our 50+ landing pages. You'll use A/B testing to improve conversion rates and ensure the messaging aligns perfectly with user pain points.
• Automated Lead Nurture: Since we don't have a large sales team, you will build the "automated salesperson"--designing email drip campaigns and triggers that move leads from "just looking" to "ready to buy."
• Inbound Funnel Architecture: Map the journey from an ad click to a product demo. You will implement tools (like interactive product tours) to help the product sell itself.
• Low-Budget Growth Hacking: Find creative ways to drive traffic, including LinkedIn "guerrilla" marketing, partnership SEO, and mining competitor reviews for ad copy gold.

Technical Requirements

• 3-5 Years in B2B SaaS: You've done this before for a startup or a scaling software company.
• Google Ads Mastery: Deep experience in Search and Display, specifically with competitor bidding and "Quality Score" optimization to keep costs low.
• SEO & Programmatic Content: Understanding of how to rank comparison pages and use "Long-tail" keywords to capture niche HR pain points.
• Marketing Automation: Proficiency in tools like HubSpot, Marketo, or Zapier to connect landing page forms to email sequences.
• Data Literacy: You don't just report on clicks; you report on CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend).

Who You Are

• The "Swiss Army Knife": You can write the ad copy, set up the tracking pixel, and tweak the landing page layout yourself.
• Budget-Conscious: You treat the marketing budget like your own money--finding the most efficient path to revenue.
• Mission-Driven: You believe in Work-Life Balance and want to help companies provide it to their employees.

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