Job Description

Job Title: Demand Generation Executive - HRMS Industry

Department:

Sales & Marketing

Location:

Noida (Sec-62)

Experience:

3-5 years (B2B SaaS / HR Tech preferred)

About the Role:

We are looking for an energetic and data-driven

Demand Generation professional

to create and execute lead generation strategies for our

HRMS (Human Resource Management System)

solutions. This role is critical in driving qualified leads, nurturing prospects, and fueling the sales pipeline through multi-channel campaigns targeted at HR decision-makers and CXOs.

Key Responsibilities:

Develop and execute

integrated demand generation campaigns

to drive awareness and qualified leads for HRMS products. Collaborate with sales, product, and content teams to identify target audiences such as HR Heads, CHROs, and HR professionals. Manage

email, digital, and social media campaigns

to generate and nurture leads throughout the buyer journey. Run and optimize

paid ad campaigns (LinkedIn, Google Ads, Meta)

focused on lead acquisition and engagement. Build and maintain

lead nurturing workflows

using marketing automation tools (HubSpot, Zoho, Salesforce, or equivalent). Partner with the content team to develop HR-relevant assets -- eBooks, whitepapers, webinars, and case studies. Analyze campaign performance metrics (MQLs, SQLs, CTR, CPL, ROI) and prepare actionable reports. Support

webinars, virtual demos, and HR tech events

to strengthen brand presence and generate leads. Research HR industry trends and competitor strategies to identify new demand-generation opportunities.

Requirements:

Bachelor's degree in Marketing, Business, or related field.

3-5 years of experience

in demand generation or performance marketing in the

HR Tech / SaaS / B2B

domain. Strong understanding of

HRMS / HR software buying cycle

and HR persona-based marketing. Hands-on experience with marketing automation, CRM, and analytics tools. Proven track record of managing multi-channel lead generation campaigns with measurable results. Excellent communication, analytical, and project management skills. Ability to work collaboratively with cross-functional teams in a fast-paced environment.

Preferred Qualifications:

Experience in

account-based marketing (ABM)

or

B2B SaaS pipeline marketing

. Certifications in Google Ads, HubSpot, or LinkedIn Marketing. Familiarity with HR technology trends, employee engagement tools, and digital HR platforms.

Key Performance Indicators (KPIs):

Marketing Qualified Leads (MQLs) generated per month. Cost per Lead (CPL) and Campaign ROI. Lead-to-opportunity conversion rate. Contribution to overall revenue pipeline.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person