. This role will lead efforts in building and optimizing demand-generation campaigns that drive awareness, nurture prospects, and convert leads into revenue. A key responsibility will be
managing email campaigns end-to-end
--from selecting the right tools and writing impactful copy, to daily performance optimization and reporting.
Key Responsibilities:
Plan, execute, and optimize
multichannel demand generation campaigns
, with a heavy emphasis on
email marketing workflows
.
Write persuasive and engaging
email copy
(newsletters, nurturing sequences, drip campaigns, promotional offers) aligned with customer personas.
Research, evaluate, and implement
email marketing automation tools
(e.g., HubSpot, Klaviyo, ActiveCampaign, Mailchimp) best suited for business needs.
Continuously
optimize campaigns on a daily basis
through A/B testing, deliverability improvements, list hygiene, and engagement tracking.
Align with sales teams to define MQL criteria, manage lead handoff, and optimize lead-to-revenue conversion.
Create targeted
content assets
(case studies, guides, blogs) to fuel email and multichannel campaigns.
Conduct
market and competitive research
to refine messaging and campaign strategies.
Build, monitor, and report on key campaign metrics: open rates, CTRs, conversions, MQLs, SQLs, pipeline influence, and ROI.
Manage campaign budgets and coordinate with external vendors or partners if needed.
Collaborate cross-functionally with product, content, UX/UI, and IT teams to ensure consistent messaging.
Qualifications & Skills:
Bachelor's degree in Marketing, Business, Communications, or related field.
2-3 years experience in
email marketing automation and demand generation
.
Proven expertise in tools like
HubSpot, ActiveCampaign, Klaviyo, or similar
.
Strong
email writing and copywriting skills
with the ability to adapt tone and style for different audiences.
Analytical mindset with experience in campaign optimization, A/B testing, and funnel reporting.
Excellent project management and multitasking skills.
Strong collaboration and communication skills across internal teams.
Bonus: Experience in
SEO, e-commerce marketing, or account-based marketing (ABM)
.
Job Type: Full-time
Pay: From ?25,000.00 per month
Work Location: In person
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