Job Description

- Demand Generation Associate

Location:

Mohali, India (Hybrid/On-site flexibility)

Department:

Marketing

Employment Type:

Full-time

About RChilli

RChilli is a trusted partner for

resume parsing, matching, and enrichment

in the HR Tech industry. With a strong global presence, we empower businesses by delivering

AI-driven solutions

that streamline recruitment workflows and enhance talent acquisition strategies. Our mission is to

simplify hiring experiences

and create value for both recruiters and candidates worldwide.

Role Overview

We are seeking a

Demand Generation Associate

based in our

Mohali office

to support RChilli's

global marketing initiatives

and

lead-generation efforts

. This role is ideal for an energetic, ambitious professional with

6 months to 1 year of experience

in marketing or sales support who is passionate about driving awareness, generating leads, and fueling pipeline growth in a

SaaS/HR Tech environment

.

Key Responsibilities

Assist in planning, executing, and optimizing

demand generation campaigns

across digital channels (email, social media, SEO, PPC, webinars). Conduct research to identify

new markets, target accounts, and buyer personas

. Track and report campaign performance (

leads generated, engagement, ROI

). Work with the marketing and sales teams to

nurture leads through the funnel

. Manage and update

CRM/marketing automation platforms

(HubSpot, Salesforce, or similar). Support the creation of

campaign assets

such as email templates, landing pages, and social content. Monitor

competitor activities and market trends

to suggest new ideas for lead generation. Provide

weekly/monthly performance reports

and recommendations for campaign improvements.

Required Skills & Qualifications

Bachelor's degree

in Marketing, Business, Communications, or related field.

6 months to 1 year of experience

in marketing, demand generation, or lead generation roles (

internships considered

). Basic understanding of

digital marketing channels and demand generation strategies

. Familiarity with

marketing tools

(Google Analytics, HubSpot, Salesforce, or similar). Strong

analytical skills

with the ability to interpret data and trends. Good

written and verbal communication skills

in English.

Self-starter

with a proactive attitude and willingness to learn. Ability to work effectively in a

hybrid setup

.

What We Offer

Competitive salary

with performance-based incentives. Opportunity to work with a

global HR Tech leader

and gain international exposure. A collaborative

hybrid work culture

with flexibility and career growth opportunities. Hands-on learning in

demand generation, digital marketing, and SaaS marketing strategies

. * An

inclusive environment

that values creativity, innovation, and continuous learning.