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What would you do?
The Global Consumer Experience (CX) Lead plays a pivotal role in shaping, enabling, and orchestrating the global CX agenda in GBS, ensuring seamless integration and consistency across all Direct Reporting Business Units (DRBUs). This role acts as the central conduit between Global C&CE and the Regional/DRBU CX teams, translating global strategy into regional action, and ensuring alignment, adoption, and excellence in execution across CRM, Marketing Automation, CX Analytics, Web Operations, and Social Media functions. The incumbent will provide operational oversight for the global CX team -- managing performance, capability building, resource allocation, and issue escalation. They will ensure that all DRBUs operate under a unified CX vision and that global standards, tools, and best practices are implemented, harmonized, and continuously improved to deliver superior consumer and customer experiences worldwide. Ultimately, the Global CX Lead ensures that CX becomes a core enabler of business performance, digital transformation, and brand differentiation, connecting insights to action across all markets. Relationship o Act as the trusted global liaison between the Global C&CE leadership and DRBU CX counterparts. o Cultivate strong partnerships with regional stakeholders, ensuring mutual visibility of priorities, risks, and successes. o Collaborate with IDT and GBS Marketing to ensure seamless integration of data platforms, technology enablers, and reporting systems. o Build relationships with external technology and agency partners, ensuring cutting-edge practices and tools are leveraged consistently across the CX ecosystem. o Represent the CX function in cross-functional governance forums, championing consumer-centric design and experience consistency. o ________________________________________
What are we looking for?
oSocial Media CRM oSalesforce Marketing Cloud oMarketing Operations oMicrosoft Excel oAdaptable and flexible oAbility to perform under pressure oProblem-solving skills oDetail orientation oAbility to establish strong client relationship Experience Required o 10+ years of experience in Customer Experience, Digital Marketing, or Marketing Transformation, with strong exposure to CRM, Analytics, Web Operations, and Social Media ecosystems. o Proven success in managing multi-market teams and complex stakeholder environments within a global matrix organization. o Strong leadership and influencing skills; able to balance strategic direction with operational excellence. o Deep understanding of consumer journey mapping, CX measurement frameworks, and data-driven marketing. o Experience in translating global strategies into actionable regional frameworks with measurable outcomes. o Highly analytical with the ability to interpret large datasets, identify trends, and translate insights into business impact. o Demonstrated success in driving process standardization and cross-market capability building. o Skilled in managing multiple concurrent priorities, projects, and stakeholders under pressure. ________________________________________ Behavioral Competencies o Strategic thinker with a hands-on delivery mindset. o Collaborative and diplomatic, yet assertive when clarity and direction are needed. o Strong communicator and storyteller, capable of translating complexity into clarity. o Culturally aware and adaptable to global contexts. o Passionate about innovation, continuous improvement, and creating exceptional consumer experiences. ______________Education / Qualifications / Certifications Required o Bachelor's degree in Marketing, Business, or Data/Technology discipline. o Master's degree (MBA or equivalent) preferred. o Professional certifications in CX, Digital Marketing, or Project Management (e.g., CXPA, PMP, or equivalent) are an advantage. __________________________
Roles and Responsibilities:
oOperational o Provide global oversight of the CX ecosystem (at area and global level), ensuring consistency, quality, and effectiveness across CRM, CX Analytics, Web Ops, and Social Media functions. o Lead team performance management, capacity planning, and resource allocation across global and DRBU CX operations. o Act as the primary escalation point for operational, capability, and delivery challenges raised by Global or Markets. o Drive alignment of global CX KPIs and governance frameworks, ensuring all regions report on unified metrics. o Consolidate and review performance data, ensuring visibility to global stakeholders and recommending corrective actions or opportunities for improvement. o Orchestrate the global cascade of CX strategy, frameworks, and toolkits, ensuring clarity and consistent adoption across markets. o Lead periodic cross-market business reviews to assess progress, identify synergies, and share learnings. o ________________________________________ Leadership o Provide strategic direction and mentoring for the global CX team, fostering a culture of accountability, collaboration, and innovation. o Champion CX capability building, supporting teams across regions to elevate skills, tools, and methodologies. o Inspire a consumer-first mindset across marketing and commercial teams, embedding CX thinking into planning and execution. o Lead by example in cross-functional collaboration, breaking siloes between DRBUs, global functions, and GBS hubs. o Ensure clarity of purpose and roles across the extended CX network, enabling effective teamwork and shared ownership of results.Management o Manage global CX workstreams, budgets, and priorities in line with strategic goals. o Oversee the performance and professional development of the global CX team, ensuring role clarity and measurable outcomes. o Maintain close coordination with transformation offices to ensure alignment of CX initiatives with broader marketing and digital agendas. o Drive continuous improvement by implementing regular feedback loops, retrospectives, and lessons learned from market execution.
BBA,Any Graduation
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