Job Description

What you will be doing?

- Owning both brand awareness and performance metrics to make Direct the preferred courier shipping partner for consumer needs

- Identifying new opportunities, partnerships and performance marketing channels to test and validate

- Plan and execute performance marketing campaigns and optimizing CPI, CPA, ROAS, LTV

- Implement strategic marketing initiatives and monthly campaigns across marketing channels including product marketing, performance marketing, social media marketing and partnerships

- Evaluating the performance of ongoing campaigns based on KPIs and reporting

- Working closely with designers and copywriters to deliver best-in-class ad creatives, ad copies, and landing pages

- Working closely with the Digital Marketing Lead on performance budget planning and strategy

- Researching current trends and developments in marketing and bring your own ideas into daily work processes and new projects

- You must be willing to work in an agile and dynamic environment with the ability to translate business requirements into performance goals

What we are looking for?

- Can-do attitude

- Efficient project and people management skills - high energy, ownership, and attention to detail

- Consumer of digital content with good communication and presentation skills

- Previously launched and run effective campaigns

- An action-oriented individual with a zeal to work in a demanding and fast-growing business environment.

- Agility to launch tactical marketing campaigns within short timelines.

- Grasp for numbers and analysis using Excel

- Comfortable with groundwork and execution

IIM Jobs