Job Description

Responsibility:

Key responsibilities include:

- Strategize and develop digital marketing with a focus on Inbound, brand positioning for the company

- Marketing Analytics - Analyze & manage the performance of marketing channels via Analytical tools and thus develop strategies for the continuous improvement.

- Research competition, investigate benchmarks and provide suggestions for improvement

- Creating campaigns from ideation phase budgeting to final roll out and along with defined campaign metrics

- Drive Customer Engagement initiatives like webinars, conferences, exhibitions and Road Shows along with the sales teams

- Conceptualize and execute a sharp Digital Marketing Strategy for social media

- Driving the content strategy for our target audience

- Maintain a thorough understanding of the competitive landscape and markets. Being able to do proper market sizing for different business segments.

- Development of Product and Service campaign planning and execution process

- Drive new product launches and go-to-market plans for all product enhancements including positioning and messaging, sales enablement, communications and lead generation

- Ensure execution is based on budget and in line with approved global marketing guidelines

Key Skills required:

- Ideal Candidate should come with MBA from a Tier 1 B-School with 3+ years

- Experience in creating and executing Performance Marketing (which includes Digital marketing) and a strong understanding of BTL

- Has exposure in various subdomains of marketing - Brand, creative & content, insights and analytics, consumer journey/exp management, events & activation, Lead gen/growth, and communication.

- Well networked in the Marketing & Advertising ecosystem

- Experience with digital marketing channels including social media and SEO

- Excellent communication and interpersonal skills

IIM Jobs