to join a 6-month engagement with a leading bank in Vietnam. The ideal candidate should be proficient in statistical modeling, machine learning, and marketing analytics, with the ability to extract actionable insights to optimize customer acquisition, engagement, and retention strategies.
Key Responsibilities
Analyze marketing data across channels (web, email, paid media, CRM) to uncover insights.
Develop predictive models to measure and improve campaign effectiveness.
Apply advanced analytics (segmentation, attribution modeling, churn prediction).
Collaborate with marketing and business teams to provide actionable recommendations.
Visualize insights with clear dashboards and reports for stakeholders.
Ensure data accuracy, quality, and compliance.
Required Skills & Qualifications
5+ years of experience as a
Data Scientist
with strong exposure to
Digital Marketing Analytics
.
Hands-on experience with
Python/R, SQL
, and marketing analytics tools.
Experience with
statistical modeling, machine learning, and A/B testing
.
Strong knowledge of
Google Analytics, Adobe Analytics, or similar platforms
.
Familiarity with
data visualization tools
(Tableau, Power BI, Looker).
Excellent communication skills in English (written & verbal).