Develop advanced MMM (Media Mixed Modeling) and MTA (Multi-touch Attribution) models to optimize marketing and advertising strategies
Analyze large volumes of structured and unstructured data to uncover trends, correlations, and actionable insights
Build and deploy machine learning models and predictive algorithms to solve complex business problems
Gather data from diverse sources, clean and transform it for analysis
Apply statistical techniques to validate models and ensure accuracy and reliability
Automate analytical workflows and repetitive tasks using AI tools and scripting languages
Create compelling visualizations, dashboards, and reports to communicate insights across teams
Collaborate with cross-functional teams including AdSales, Data Engineering, and Analytics
Stay updated on the latest developments in AI, machine learning, and media analytics.
Required Skills & Experience:
6+ years of experience in data science, analytics, or machine learning roles
At least 3 years of experience in AdTech or AdSales systems
Hands-on experience in developing MMM and MTA models
Strong understanding of OTT, digital media, and advertising ecosystems
Proficiency in programming languages like Python, R, or SQL for data manipulation and modeling
Experience working with large datasets, data pipelines, and BI/reporting tools
Familiarity with statistical methods, experiment design, and model evaluation metrics
Excellent problem-solving, communication, and stakeholder management skills
Job Type: Contractual / Temporary
Contract length: 6 months
Pay: ₹120,000.00 - ₹140,000.00 per month
Application Question(s):
Do you have 6+ years of experience in data science, analytics, or machine learning roles
Do you have 3 years of experience in AdTech or AdSales systems
Do you have hands-on experience in developing MMM and MTA models
Do you have strong understanding of OTT, digital media, and advertising ecosystems
Work Location: Remote
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