Job Description

BD-IM


Posted on Nov 19, 2025


Baroda-Gujarat




Minimum Required Experience : 3 years


Full Time


Skills


social media specialist
Social Media Writer
content Writer
Content Creation
Description

We're looking for a creative and collaborative

Communications Specialist

to join our Marketing team in driving internal communications, employer branding, and social media initiatives. You will collaborate closely with cross-functional teams, including

HR,

Tech SMEs, Sales, and Design

, to ensure content aligns with business goals.

What You'll Do

Write and deliver

internal communication content

--newsletters, announcements, campaign messages, event content, and more Partner with

HR team

to execute employee-focused campaigns and internal initiatives Collaborate with the Design team to develop visually cohesive assets for internal and external communication. Develop and execute social media strategies to increase brand awareness, drive audience engagement, and generate leads. Manage and maintain the organization's social media accounts (LinkedIn, Twitter/X, Instagram, YouTube, etc.), including content planning, scheduling, posting, and monitoring engagement. Respond to not just social media interactions, comments, and messages in a brand-appropriate and timely manner, but also on other platforms. Work with employees and

SMEs

to gather insights, stories, and updates for communication pieces Contribute to culture-building activities and employee engagement initiatives Support

sales and business teams

with communication material, and brand-aligned content not limited to social media Ensure consistency in brand messaging, tone, and visual identity across all communication channels and marketing materials. Work independently with minimal supervision and manage multiple projects simultaneously.

What You Bring

Bachelor's/Master's degree (preferably in Communications, Marketing, English, or related fields) with 3 to 5 years of experience writing or curating tech-focused content. Strong content writing, editing, and reviewing experience across multiple formats (social posts, videos, email campaigns, etc.). Hands-on experience creating, planning, and managing content for social media campaigns across multiple platforms. Solid understanding of social media analytics, audience behavior, platform algorithms, and content performance metrics. Experience working with marketing teams to develop content for social media, sales enablement, employer branding, and HR communication. Ability to collaborate with multiple stakeholders, manage ad-hoc requests, and balance multiple priorities. Experience with community engagement, including responding to comments, managing conversations, and maintaining a positive brand presence online. * Strong storytelling skills with the ability to tailor content tone and format based on platform and audience.