ROLES & RESPONSIBILITIES
Role Summary
As a Data Analyst, you'll play a critical role in driving product, UX, and marketing decisions through the strategic use of data. You will collaborate across product, design, and marketing teams, embedding a rigorous data-driven perspective into strategic decisions that enhance user experience, optimize engagement, and support business growth. This role will balance time across product/UX and marketing priorities, with allocation shifting based on business needs, to ensure equal impact on both sides of the organization. Your focus will be on transforming data into decision-ready insights, not just reports, so product, UX, and marketing teams can act
with confidence and clarity.
What you'll do
Drive Data-Informed Improvements
Lead initiatives that leverage analytics to improve product functionality, marketing effectiveness, and user experiences.
Translate data into actionable insights that align with user needs and Charitable Impact's business objectives.
Champion Analytics in Strategic Decisions
Partner with cross-functional teams to embed evidence-based perspectives into strategic
discussions. Facilitate alignment by presenting clear, actionable insights that build shared understanding and engagement across stakeholders. Support UX and Product Teams. Collaborate with designers and researchers to measure user experience outcomes and inform design decisions. Identify key product usage patterns, pain points, and opportunities to support iterative design and development.
Enhance Marketing Impact
Measure, analyze, and optimize campaign performance across digital channels.
Provide actionable recommendations to improve customer acquisition, retention, and
engagement.
Own cross-channel attribution modeling and develop media mix analyses to inform campaign investment decisions.
Explicitly analyze owned-channel performance (email, blog/SEO, social) to unify reporting and
surface opportunities across channels.
Lead Knowledge Sharing
Develop and maintain dashboards, reports, and internal documentation that communicate
findings clearly and accessibly.
Share insights across teams to ensure transparency, alignment, and momentum.
Synthesize data into clear narratives and explain the implications, delivering recommendations that guide next steps rather than simply presenting metrics.
Provide training and guidance to marketing and content teams to empower self-service reporting and consistent data interpretation.
Shape Data Strategy
Contribute to building Charitable Impact's analytics infrastructure, governance and strategy.
Define key metrics, establish best practices, and ensure consistent measurement across product, UX, and marketing initiatives.
Maintain alignment between marketing metrics and organizational KPIs to ensure campaigns are measured against business outcomes, not vanity metrics.
Conduct In-Depth Analysis
Use quantitative and qualitative methods (e.g., A/B testing, funnel analysis, cohort studies, surveys) to uncover insights into user behaviors and campaign performance.
Partner with teams to design and execute experiments that validate hypotheses and guide decision-making.
Stay Ahead of Industry Trends
Keep current with analytics, martech, and data visualization trends, ensuring Charitable Impact remains at the forefront of data-informed product and marketing practices.
Build strong relationships across teams to champion the value of analytics. Foster a culture of curiosity, experimentation, and continuous improvement.
What we're looking for
At Charitable Impact, we believe in a thoughtful, empathetic, and value-add approach to everything we do. Our mindset is that of empathy. As a team, we are looking for people who share our passion for making charitable giving a more prominent and engaging part of society. We are looking for a strategically oriented self-starter who will champion our values (imagination, courage, respect, kindness, and generosity) and cares about creating equitable and inclusive spaces for all.
Specific to this role, we are looking for:
5+ years of experience as a Data Analyst (preferably in product, UX, or marketing contexts)
BA/BS degree in a relevant field or comparable experience (Statistics, Economics, Computer
Science, Marketing Analytics, or similar)
Strong skills in quantitative and qualitative analysis
Proven ability to translate complex data into clear, actionable insights
Experience with SQL and data visualization tools (e.g., Tableau, Quicksight, Looker, Power BI)
Familiarity with experimentation and testing methods (A/B testing, multivariate testing)
Excellent communication and storytelling skills
Ability to work independently and collaboratively in cross-functional teams
Experience working in agile environments and with iterative product development cycles
A rigorous approach to documentation, measurement, and reporting Tools: Google Analytics, Quicksight, Looker/Tableau/Microsoft BI, Amplitude, Mixpanel,
Hotjar/CrazyEgg, Heap, Firebase, Pendo, UserTesting, Jira, Confluence, Google Workspace/MS
Office 360, Excel, R/Python (for analysis), Marvin, Dovetail, HubSpot Analytics, Meltwater, and ad platform data (Google, Meta, Reddit, Microsoft).
Bonus points
SaaS or marketplace experience
Experience in marketing attribution modeling
Knowledge of machine learning or predictive modeling
A versatile thinker comfortable working with ambiguity and fast-changing
environments
EXPERIENCE
6-8 Years
SKILLS
Primary Skill: Data Management
Sub Skill(s): Data Management
Additional Skill(s): DataOps Engineering
ABOUT THE COMPANY
Infogain is a human-centered digital platform and software engineering company based out of Silicon Valley. We engineer business outcomes for Fortune 500 companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail & CPG industries using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. We accelerate experience-led transformation in the delivery of digital platforms. Infogain is also a Microsoft (NASDAQ: MSFT) Gold Partner and Azure Expert Managed Services Provider (MSP).
Infogain, an Apax Funds portfolio company, has offices in California, Washington, Texas, the UK, the UAE, and Singapore, with delivery centers in Seattle, Houston, Austin, Krakow, Noida, Gurgaon, Mumbai, Pune, and Bengaluru.
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