Job Description

Summary Responsible for leveraging Google Analytics 4 (GA4) to extract, analyze, and interpret data to support business objectives and decision-making processes. Requires proficient understanding and translating business requirements into actionable insights and recommendations derived from GA4 data.

Location - Hyderabad #LI Hybrid
Key Accountability:

• GA4 Implementation and Configuration: Lead the implementation and configuration of GA4 data streams, events, and conversions tailored to the unique needs of stakeholders. Utilize GTM for advanced tracking implementations, ensuring accurate data collection and attribution modeling
• Data Extraction and Analysis: Extract and analyze GA4 data to uncover meaningful insights into user behavior, website performance, and campaign effectiveness. Employ advanced segmentation and cohort analysis techniques to deep dive into data and identify trends relevant to business objectives.
• Insights and Recommendations: Translate data findings into actionable insights and recommendations that drive business growth and optimize digital marketing strategies. Develop compelling stories through data visualization and narrative-building to communicate insights effectively to stakeholders.
• Business Problem Solving: Conduct in-depth analysis to understand and solve complex business problems, such as optimizing patient engagement, improving conversion rates, or enhancing digital marketing ROI. Collaborate with cross-functional teams to implement data-driven solutions and measure the impact of strategic initiatives.
• Pharma Domain Expertise: Apply specialized knowledge of web analytics within the Pharma industry, including regulatory compliance considerations, patient journey mapping, and healthcare data privacy. Stay updated with industry trends and regulatory changes that impact digital analytics and marketing strategies in Pharma.
• Reporting and Dashboard Creation: Design and develop custom reports, dashboards, and data visualizations in GA4 to monitor key performance indicators (KPIs) and track progress. Customize reporting formats to meet the needs of different stakeholders, from marketing teams to executive leadership.
• Continuous Learning and Development: Maintain GA (Google Analytics) and GTM certifications to stay abreast of the latest features and best practices in digital analytics. Proactively seek opportunities to enhance technical skills and domain knowledge through training, conferences, and industry networking.

Qualifications:

• 5-8 years of experience in digital analytics with a focus on Google Analytics implementation and customization
• In-depth knowledge of Google Analytics, Google Tag Manager, and related tools.
• Strong analytical and problem-solving abilities, capable of conducting deep-dive analysis and deriving actionable insights from data.
• Ability to understand business challenges within the Pharma domain and translate them into measurable metrics and KPIs.
• Excellent verbal and written communication skills to articulate complex technical concepts and data insights clearly and persuasively.
• Proven ability to collaborate effectively with cross-functional teams and stakeholders to achieve common goals and drive business impact.
• GA and GTM certifications are required

Why Novartis: Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here:
You'll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook.
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here:
Skills Desired Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing

Skills Required