Job Description

:
This role is for one of the Weekday's clients
Salary range: Rs 550000 - Rs 1200000 (ie INR 5.5-12 LPA
Min Experience: 0 years
Location: Bengaluru
JobType: full-time
We are seeking a highly skilled Data Analytics Engineer to manage end-to-end implementations of marketing analytics and business intelligence solutions. This role requires a strong foundation in data tracking, engineering, and visualization. The ideal candidate will collaborate directly with clients, design tracking plans, build scalable pipelines, and deliver impactful dashboards that drive data-informed decision-making.
Requirements:
Key Responsibilities

• Implement and maintain marketing analytics solutions across GA4, GTM, and CDPs such as Segment or RudderStack.
• Build, manage, and optimize data pipelines using BigQuery, Snowflake, or Redshift.
• Integrate ad platforms (Google Ads, Meta, LinkedIn, TikTok) for accurate marketing performance tracking.
• Design and deploy tracking plans using tools like Google Tag Manager.
• Automate reporting workflows and create dashboards using Looker Studio, Power BI, or Looker Enterprise.
• Collaborate with clients to understand business needs and deliver technical solutions aligned with goals.
• Ensure accuracy, consistency, and reliability of data across platforms.
• Troubleshoot and refine marketing attribution models.
• Work hands-on with product analytics platforms such as Mixpanel, Amplitude, or Heap.

Requirements

• 1+ years of experience in marketing analytics, data engineering, or related fields.
• Strong expertise in GA4, GTM, and server-side tagging (SST).
• Understanding of browser cookies and consent management setups.
• Proficiency in SQL and experience with modern data warehouses (BigQuery, Snowflake, Redshift).
• Experience in API integrations and building custom data pipelines.
• Proficiency with BI tools such as Looker Studio, Power BI, or Looker Enterprise.
• Hands-on exposure to CDPs (Segment, RudderStack) and event tracking solutions (Heap, Mixpanel, Amplitude).
• Familiarity with ad platform integrations and marketing attribution models.
• Ability to write and debug JavaScript for tracking implementations.
• Strong problem-solving mindset and ability to work independently.
• Excellent communication skills for client and internal collaboration.

Preferred Skills

• Exposure to Python for data processing and automation tasks.
• Familiarity with ETL tools like Airbyte or Fivetran.
• Experience deploying and managing marketing analytics stacks in Google Cloud or AWS.
• Understanding of telemetry and best practices in product analytics.

Skills

• Data Engineering
• Customer Data Platforms (CDP)
• Google API / Facebook API
• Data Integration & CRM Integration
• Social Media Platform Integrations
• Attribution Modeling
• Looker Studio / Looker / Power BI
• Google Tag Manager (GTM)

Skills Required