Job Description

:
Role Overview
We are seeking a highly analytical and detailoriented Data Analyst with a strong understanding of programmatic advertising platforms such as The Trade Desk TTD Campaign Manager 360 CM360 and IAS This role will be pivotal in transforming campaign data into actionable insights building dashboards and supporting strategic decisionmaking across digital media initiatives
Key Responsibilities
Data Analysis Reporting
Analyze performance data from DSPs TTD DV360 ad servers CM360 and verification tools IAS DoubleVerify
Develop and maintain dashboards and automated reports using tools like Excel Google Data Studio Qlik Sense or Power BI
Deliver clear actionable insights to internal teams and clients to optimize campaign performance
Campaign Insights Optimization Support
Interpret KPIs across the marketing funnel eg reach engagement VTR CTR CPA
Collaborate with media planners and traders to provide datadriven recommendations
Monitor pacing budget utilization and performance trends to flag anomalies or opportunities
Platform Expertise
Leverage working knowledge of DSPs and ad tech platforms to understand campaign setup targeting and delivery mechanics
Support audience segmentation DCO setup tracking and integration of data sources for holistic analysis
Quality Assurance Data Integrity
Ensure accuracy and consistency in data collection transformation and visualization
Work closely with media operations to validate tracking implementations and troubleshoot discrepancies
Required Skills Experience
5 years of experience in digital media analytics preferably within programmatic advertising
Handson experience with TTD CM360 IAS is mandatory
Strong proficiency in Excel pivot tables formulas macros and data visualization tools
Understanding of DCO campaigns audience management and brand safety tools
Ability to translate complex data into compelling stories and strategic insights
Excellent attention to detail and high standards of data quality
Strong communication and collaboration skills across crossfunctional teams
Additional Qualifications
Experience with SQL Python or other data manipulation languages is a plus
Familiarity with marketing analytics frameworks and attribution models
Certification in TTD or Google Marketing Platform tools is advantageous
Skills:
Mandatory Skills : HTML/HTML5,JavaScript,Google AdWords,Paid Media - Facebook,Paid Media - Instagram,Paid Media - LinkedIN,Paid Media - Twitter
About Company:
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree -- a Larsen & Toubro Group company -- solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/.

Skills Required