Data Analyst – Marketing Analytics & Automation

Year    TN, IN, India

Job Description

We are looking for a Data Analyst - Marketing Analytics & Automation to join our Marketing team in Chennai.




In this strategic and hands-on role, you'll be responsible for analyzing, integrating, and automating data across marketing and sales channels to deliver actionable insights and measurable business impact.


Location:

Chennai, India

Department:

Marketing

Employment Type:

Full-time

About Corporater




Corporater is a global software company that delivers integrated software solutions for

Governance, Performance, Risk, and Compliance (GPRC)

on a single system -- the

Corporater Business Management Platform

.


We empower medium and large enterprises across industries to align strategy with execution, digitalize operations, and drive business outcomes. Our Chennai office serves as a key technology and marketing hub, supporting global initiatives and growth.

About the Role




We are seeking a skilled

Data Analyst

with a strong background in

marketing analytics

,

programming

, and

martech platforms

. You will work at the intersection of strategy and technology, playing a critical role in enabling data-driven decision-making through performance tracking, revenue attribution, and marketing automation.

Key Responsibilities



Data Integration & Analysis



Consolidate and analyze data from sources such as websites, digital campaigns, CRM systems, and sales pipelines Map and normalize datasets to create unified customer and account journeys Build structured views for evaluating campaign and marketing channel performance

Revenue Attribution & Performance Tracking



Develop models to attribute pipeline and revenue to specific marketing activities Design dashboards to visualize lead flow, conversions, and ROI Support multi-touch attribution and optimize channel spend

? Automation & Reporting



Build scripts and workflows for ETL, reporting, and visualization Maintain automated data pipelines for real-time analytics Collaborate with marketing and sales teams to calibrate dashboards and KPIs

Insights & Strategy



Translate data into performance narratives and strategic recommendations Identify patterns and gaps in the marketing funnel and customer behavior Recommend improvements in targeting, content, and resource allocation

Collaboration & Governance



Work closely with Marketing, Sales, and Customer Success to ensure consistent metrics Enforce best practices in data quality, campaign tagging, and tracking Document processes and support ongoing marketing data governance

Qualifications & Skills



Bachelor's or Master's in

Data Science, Computer Science, Statistics

, or related field 3+ years of experience in

marketing analytics

or a

data analyst role

in a digital environment Proficiency in

Python, SQL

, or similar for data processing and automation Experience with

marketing tools and platforms

(e.g., CMS, campaign management, email automation) Strong skills in

data visualization

(Power BI, Tableau, Looker, or Google Data Studio) Familiarity with

marketing attribution models

and customer data platforms (CDPs) Understanding of APIs and cross-platform data extraction methods Strong analytical, communication, and storytelling skills

Preferred Qualifications



Experience in

B2B marketing

or

account-based marketing (ABM)

Familiarity with

customer journey mapping

and

funnel optimization


What We Offer



A purpose-driven, global work culture with a strong focus on innovation Opportunity to influence strategic marketing decisions with data Cross-functional collaboration with global Marketing, Sales, and Product teams Room for continuous learning and career development Competitive salary and benefits

How to Apply




If you're passionate about using data to drive marketing performance and growth, we'd love to hear from you.

Contact:



Neema Sheron



Head of Demand and Marketing Operations

+91 988 4376 995


? Note: This is a direct company recruitment. We do not accept applications via external agencies. A background check may be conducted for selected candidates.

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Job Detail

  • Job Id
    JD3904413
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year