Job Description

E-commerce (D2C & Marketplace) Marketing Manager - Menswear Brand

Job Type:

Full-time

Location:

In-person / Hybrid

Reporting To:

Founder / Growth Head

Role Overview

We are looking for a

hands-on E-commerce & Marketplace Marketing Manager

to drive growth for our menswear brand across

Shopify D2C and online marketplaces

. This role combines

CRM, performance marketing, funnel optimization, pricing, promotions, P&L ownership, and data analysis

. You will own the entire customer journey from traffic to conversion to retention, while also coordinating with operations to ensure smooth order flow.

Key Responsibilities

Shopify (D2C) Marketing & Conversion

Own

Shopify website performance

- traffic, conversion rate, AOV, repeat rate Optimize

funnels

: homepage, PLP, PDP, cart, checkout Manage and update: banners offers landing pages product content Plan and execute

campaigns for drops, sales, and collections

CRM & Retention Marketing

Run

Email, SMS, and WhatsApp marketing

Build and optimize automation flows: welcome abandoned cart browse abandonment post-purchase repeat & win-back Segment customers and improve

LTV and retention

Performance Marketing (Meta & Google)

Create and manage

Meta and Google ad campaigns

Track and optimize

ROAS, CAC, conversion rate, funnels

Coordinate creatives, audiences, budgets, and testing Analyze performance and scale winning campaigns
Marketplace Marketing (Myntra, AJIO, Nykaa, Amazon, etc.)

Plan and execute: promotions discounts visibility campaigns event participation Work on

pricing, discounting, and offer strategy by category/vertical

Optimize listings, content, and creatives for better conversion Run marketplace ad campaigns and track ROAS Onboard and grow

new marketplaces and sales channels

Business & P&L Ownership

Own

channel-wise P&L

(Shopify & Marketplaces) Track: revenue ad spends discounts commissions net margins Ensure campaigns and offers are

profitable, not just high volume

MIS, Data & Analysis

Create and review

daily, weekly, monthly MIS reports

Analyze: funnel drop-offs campaign performance cohort and repeat behavior channel-wise profitability Provide data-backed growth recommendations
Order Flow & Operational Oversight

Overlook

e-commerce order flow

across Shopify and marketplaces Coordinate with operations for: order issues cancellations delays RTO and returns impact on marketing and P&L Ensure marketing commitments match operational capability
Skills & Requirements

Experience in

D2C and Marketplace Marketing for a Fashion / Lifestyle Brand

Strong hands-on knowledge of: Shopify CRM (Email, WhatsApp, SMS automation) Meta & Google Ads Marketplace marketing panels Strong understanding of: funnels ROAS CAC vs LTV P&L Data-driven with excellent Excel / Sheets skills Ability to manage both

strategy and execution

Ownership mindset with "growth + profitability" focus
Mindset We're Looking For

Business-first, not just campaign-first Comfortable with numbers, dashboards, and decision-making Can work closely with founders, content, design, and operations teams "Get-it-done" attitude in a fast-growing menswear brand environment
Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person