Job Description

Key Responsibilities:

The role sits in Group Marketing – Revenue and Retention team and is primarily responsible for Mobile base communication to improve customer experience, enhance revenue and mitigate churn

Working with internal stakeholders (e.g., content, country operations, group marketing) to define and manage ad-hoc CRM communications, in particular in the SMS, email, push channels, IAM and Social channels

Migrating campaigns from legacy CRM/campaign platform to Adobe Campaign Classic

Creating, checking, and deploying email marketing campaigns using Adobe Campaign Classic Tool, our CRM platform

Defining and segmenting audiences appropriate for each message

Acting as a ‘customer advocate’ and ensuring the quality, relevancy, consistency and accuracy of our CRM platform

Assisting with the design and creation of promotions, automated messaging, campaigns, and events

Testing, measuring, and learning from each communication – constantly seek improvement

Coaching other team members on improving the campaign design efficiency

Campaign reporting


Skills and Experience:

3-5 years of CRM or email marketing expertise

Knowledge of Adobe Campaign Classic is a must

Able to develop and build segments within a marketing automation platform

Expertise driving customer engagement through dynamic email, push, in-app messaging, and SMS on Adobe Campaign Classic.

Competency in coding HTML and CSS highly desirable

Ability to work in fast-paced, high-growth environment

A desire to work across multiple channels and to be involved in designing and delivering marketing automation

Knowledge/experience of Telecoms/ecommerce business highly desirable

Experience of working in a multinational / multi-market organisation highly desirable


Requirements
3-5 years of CRM or email marketing expertise

Knowledge of Adobe Campaign Classic is a must

Able to develop and build segments within a marketing automation platform

Expertise driving customer engagement through dynamic email, push, in-app messaging, and SMS on Adobe Campaign Classic.


Benefits
Work From Home

No of Working Days : 5

 

Skills Required