Customer Acquisition & Lead Qualification Specialist - Real Estate
Location:
Gurgaon / NCR
Experience:
0-3 Years
Industry:
Real Estate (Residential / Luxury)
Role Overview
The Customer Acquisition & Lead Qualification Specialist will be responsible for
managing incoming leads
,
qualifying genuine buyers
, and ensuring only
high-intent, budget-fit prospects
are passed to the sales team. The role focuses on
lead screening, nurturing, and conversion support
, not paid lead generation.
Key Responsibilities
Manage inbound leads received from digital campaigns, property portals, walk-ins, and channel partners.
Qualify buyer leads based on
budget, location preference, intent, timeline, and funding readiness
.
Filter out non-serious, broker, or irrelevant inquiries.
Conduct initial buyer conversations via call, WhatsApp, or email to understand requirements.
Assign only
qualified and verified leads
to the sales team.
Ensure timely follow-ups and lead nurturing until the site visit is ready.
Maintain accurate lead data, notes, and status updates in CRM.
Coordinate with sales teams to track lead progress and feedback.
Re-engage cold or dropped leads through structured follow-up plans.
Support site visit scheduling and pre-visit buyer alignment.
Required Skills & Experience
3-6 years of experience in
real estate lead management, pre-sales, or customer acquisition support
.
Strong understanding of
real estate buyer psychology and qualification criteria
.
Excellent communication and negotiation skills.
Hands-on experience with
CRM tools
(LeadSquared, Zoho, Salesforce, etc.).
Ability to handle high lead volumes while maintaining quality.
Strong coordination skills with sales teams.
Preferred Qualifications
Experience working with
mid-segment or luxury residential projects
.
Knowledge of the Gurgaon / NCR real estate market.
Experience in handling
high-ticket buyer inquiries (?2 Cr+)
.
What We Offer
Structured sales support role (no ad management)
Performance-linked incentives based on qualified conversions
Opportunity to work on premium real estate inventory
Job Type: Full-time
Pay: From ?25,000.00 per month
Work Location: In person
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