Job Description

Job Title:

Customer Retention Executive

Location:

Sector 19, Udyog Vihar Gurgaon

Job Type:

Full-Time, On-Site

Experience:

1-3 Year

Industry:

D2C / Healthcare / Wellness / Consumer Health

About the Role:

We are seeking a

proactive and creative Customer Retention Marketing Executive

to manage and grow our customer lifecycle and retention programs. You will play a key role in driving

repeat purchases, reducing churn, and increasing customer lifetime value

through data-driven email, SMS, and retention marketing strategies.

This is a highly collaborative role that sits at the intersection of

marketing, data, and customer experience

. If you are passionate about engaging customers post-purchase and turning one-time buyers into loyal brand advocates, we want to hear from you!

Key Responsibilities:

Plan, execute, and optimize

email and SMS marketing campaigns

focused on retention and re-engagement. Own the

customer lifecycle

from onboarding through retention and win-back strategies. Build and manage

automated workflows

and trigger-based campaigns using CRM and marketing automation tools (e.g., Klaviyo, Braze, HubSpot). Segment audiences for targeted messaging based on customer behavior, preferences, and lifecycle stage. Monitor and report on campaign performance (open rates, CTR, conversions, unsubscribes, etc.) and make data-driven recommendations. Collaborate with content, design, and product teams to deliver

personalized and compelling messaging

. Conduct

A/B testing

to continuously optimize content, send times, and strategies. Analyze churn and develop initiatives to improve customer retention and loyalty. Support loyalty programs, referral initiatives, and other CRM/retention-related activities.

Requirements:

1-3 years of experience in

email marketing, CRM, or retention marketing

roles. Hands-on experience with email/SMS platforms like

Klaviyo, Braze, Mailchimp, or HubSpot

. Strong understanding of customer lifecycle, segmentation, and personalization. Data-driven mindset with the ability to interpret analytics and act on insights. Excellent written and verbal communication skills. Familiarity with A/B testing and campaign optimization. Creative thinking with a passion for improving customer experience. Experience with eCommerce, DTC, or subscription-based businesses.

What We Offer:

A collaborative and fast-paced environment Opportunities to grow within a dynamic marketing team Access to tools and training to help you succeed Competitive salary and benefits

How to Apply:

Kindly share your CV at hr@herbalmax.in or 7428829747.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?35,000.00 per month

Application Question(s):

How many year of experience do you have in Customer retention? How many year of experience do you have with email/SMS platforms like Klaviyo, Braze, Mailchimp, or HubSpot. How many year of experience do you have in D2C/Healthcare Supplement Industry? Are you comfortable with Onsite Gurgaon location? Are you comfortable with upto 35k salary? What is your current Inhand Salary? Are you an immediate joiner?
Education:

Bachelor's (Required)
Work Location: In person