Job Description

: Customer Research Specialist

Job Title:

Customer Research Specialist

Department:

Marketing / Product / Customer Insights

Reports To:

Head of Marketing / Director of Customer Experience / Research Manager

Location:

Okhla, Delhi

Employment Type:

Full-time.

Job Summary:

The Customer Research Specialist is responsible for gathering, analyzing, and interpreting data about customers to help businesses understand customer needs, behaviors, and satisfaction levels. This role plays a key part in shaping product development, marketing strategies, customer experience initiatives, and business decisions.

Key Responsibilities:

Conduct Research Projects:

Design and execute qualitative and quantitative research studies including surveys, interviews, focus groups, user testing, and observational research.

Data Analysis:

Analyze customer data using statistical methods and tools to identify trends, patterns, and insights.

Customer Segmentation:

Develop customer personas and segments based on behavior, demographics, and preferences.

Reporting & Presenting Insights:

Create reports and dashboards to clearly communicate findings and actionable insights to stakeholders.

Collaborate Across Teams:

Work with product, marketing, UX/UI, sales, and customer service teams to align research findings with business strategies.

Competitor & Market Analysis:

Stay updated on market trends and competitor strategies to understand external factors influencing customer behavior.

Feedback Loop Management:

Monitor and synthesize ongoing customer feedback from various channels (NPS, CSAT, social media, support tickets, etc.).

Tool Management:

Manage research tools and platforms such as survey software, CRM systems, analytics tools, and customer feedback platforms.

Required Qualifications:

Bachelor's degree in Marketing, Psychology, Sociology, Business, Statistics, or a related field. 2+ years of experience in market or customer research. Proficiency with research and analytics tools (e.g., SurveyMonkey, Qualtrics, Google Analytics, SPSS, Excel, SQL). Strong analytical and critical thinking skills. Excellent written and verbal communication skills. Experience presenting research findings to non-technical audiences.

Preferred Qualifications:

Experience in B2B or B2C environments. Knowledge of UX research and human-centered design. Familiarity with customer journey mapping and design thinking principles. Background in data visualization tools (e.g., Tableau, Power BI).

Soft Skills:

Curiosity and a passion for understanding human behavior. Strong organizational and time-management skills. Ability to work independently and manage multiple projects simultaneously. Attention to detail and a commitment to data accuracy.
Interested candidate , Apply at zulfequar@tpeginternational.com

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Work Location: In person