Job Description

ob Overview:

The

CRM Manager

will be responsible for developing and implementing strategies to optimize customer interactions, improve retention, and drive revenue growth. This role involves managing CRM systems, analyzing customer data, and collaborating across departments to create personalized marketing campaigns, enhance customer service, and improve overall customer satisfaction.

Key Responsibilities:

CRM Strategy & Implementation:

Develop and execute CRM strategies to drive customer engagement, loyalty, and retention. Ensure the CRM platform aligns with business goals and integrates smoothly with other systems (e.g., marketing, sales, and support platforms).

Customer Data Management:

Oversee the management of customer data within the CRM system, ensuring its accuracy, completeness, and privacy. Ensure segmentation of customers for targeted marketing efforts.

Campaign Management & Automation:

Design, implement, and optimize automated marketing campaigns (email, SMS, etc.) to nurture leads and engage existing customers based on their behavior and lifecycle stage.Generate reports and dashboards on key CRM metrics (e.g., customer lifetime value, churn rate, retention rates, etc.) and provide actionable insights to management for decision-making.Work closely with the marketing, sales, and customer service teams to align CRM efforts across the organization and ensure a consistent, personalized experience for customers.Identify and map out key touchpoints in the customer journey to enhance customer satisfaction and improve the overall experience.Continuously evaluate CRM tools and processes to identify opportunities for improvement, ensuring the system is used to its full potential.Provide ongoing training and support for team members on CRM best practices, system updates, and new functionalities.

Qualifications:

Analysis & Reporting:

Cross-Department Collaboration:

Customer Journey Mapping:

CRM Optimization:

Training & Support:

Experience:

3+ years of experience in CRM management, marketing, or related fields. Experience with CRM platforms (Salesforce, HubSpot, Zoho, etc.) is highly preferred.

Skills:

Strong understanding of CRM best practices, customer segmentation, and data analytics. Familiarity with email marketing automation tools, customer retention strategies, and campaign management.

Technical Proficiency:

Ability to manage CRM systems and basic knowledge of data management and reporting tools. Experience with CRM integrations and automation workflows is a plus.Excellent verbal and written communication skills to collaborate effectively with different teams and convey insights clearly.Strong analytical skills with the ability to solve complex problems and make data-driven decisions to optimize CRM performance.Bachelor's degree in Marketing, Business, or related field preferred.

Benefits:

Communication:

Problem-Solving:

Education:

Competitive salary and benefits package. Health insurance, paid time off, and retirement plan options. Opportunities for professional development and growth within the company. A dynamic, creative, and supportive team environment.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their experience with CRM systems and their approach to customer relationship management. Please send applications to 9251554005

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,534.80 per month

Benefits:

Cell phone reimbursement Health insurance Paid time off Provident Fund
Work Location: In person