Job Description

About the Role
We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at STAGE. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.
This is a high-impact, ownership-driven role where you'll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.
Location: Noida (Sector 125)
Experience: 4-6 years
Education: MBA
Preferred Industries: Gaming, OTT, E-commerce
Key Responsibilities

• End-to-end metric ownership

Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) -- set targets, build roadmap, deliver improvements and own outcomes.

• Campaign setup & CRM operations (Clevertap / Braze / etc.)

Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) -- audience selection, triggers, scheduling, tagging, and delivery monitoring.

• Segmentation & personalization

Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

• Experimentation & optimization

Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

• Analysis, reporting & cross-functional alignment

Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.
Key Expected Outcomes:

• Improvement in owned lifecycle metric -- measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

• High-quality campaign execution -- error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

• Increased user engagement & watch conversion -- stronger daily/weekly active ratios and deeper content consumption.

• Data-driven optimization -- regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

• Actionable insights for business teams -- clear reporting and learnings that inform product and marketing decisions.

Skills Required