About the role
Deep Connection is a health-tech company building integrated, continuous wellbeing for children and families. The Customer Experience Manager (CXM) will own end-to-end experience for our CWP customers (parents & caregivers, and partnered clinicians), driving activation, engagement, outcomes, and retention across the program lifecycle.
Key responsibilities1) Onboarding & Activation
Design and run structured onboarding for new CWP customers (welcome call, goals intake, tech setup, first-30-days plan).
Translate assessments into clear success plans and session calendars; set expectations on cadence and outcomes.
Drive product adoption across our stack (FitQuest app, ReachOut, EHR/parent portal).
2) Proactive Success & Support
Manage a portfolio of CWP accounts; conduct periodic reviews on progress, adherence, and milestone attainment.
Own support SLAs (TAT, first response, resolution) across WhatsApp, phone, email, and in-app.
Escalate clinical or risk cases to Therapy Lead; coordinate hand-offs without friction.
3) CX Design & Voice of Customer
Map journeys and remove friction across touchpoints; standardize playbooks and macros.
Run NPS/CSAT/CES programs; synthesize themes into monthly "Top CX Fixes" for Product & Ops.
Champion accessibility and parent-friendly communication (English/Hindi; regional where needed).
4) Data, Reporting & Outcomes
Track and report cohort health (activation rate, adherence %, goal attainment, missed-session rate, churn risk).
Build dashboards with Ops/Data for proactive nudges (e.g., low engagement flags).
Quantify impact on the North Star metric:
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