Responsible for managing the Distributors and would be handling the front line sales team. He will be directly responsible for Volume and Sales Growth in the assigned territory and will coach and train the Pre-Sales Representatives.
2, DETAILS OF THE JOB:
Job Role/ Title:
Customer Executive/Sr. Customer Executive
Level:
M01/M02
Business Unit:
Any
Function:
Sales
Country:
India
Work Location:
Any
Reporting Manager:
ASM
Manager's Manager:
HOS
Matrix Manager:
Team Size:
8-10
No. of Direct Reportees:
8-10 offroll (PSR)
3, KEY ACCOUNTABILITIES:
Accountabilities Scope of work
Sales Volume
To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:
Volume target for the month
YAGO (Year Ago) for the month
AOP percentage growth for the month
Distributor wise target for the month
Market Execution
Ensure all the Racks/Visi/Product placement against according to the market execution plan
Manage stock levels to ensure continuous availability and regular rotation of products in the outlets
Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets
Outlet Addition in the territory
To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:
Key outlets additions
Visi placement
New accounts opened
Distributor Handling
Review & ensure distributor stock against norms by conducting Physical Verification
Timely review Distributor systems & stock and resolve issues in the market (if any)
Training & Development
Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan
Also monitoring PSR attrition
New Initiatives
4, KEY INTERFACES
External Interfaces
Internal Interfaces
Distributors, Retailers
ASM, HOS, PSR
5, EDUCATION & EXPERIENCE
Indicate the education level, previous experience, specific knowledge, skills and abilities required to meet
minimum requirements
for this Job..
Education Qualification (Highest)
with Target Institute(s)
Any Graduate/Post Graduate
Desired Certifications:
Experience Range:
At least 1-5 years
Desirable experience:
Experience in Sales & Marketing (Preferably in FMCG sector)
6, SKILLS REQUIRED:
Skills
Description
Proficiency Level
(General Awareness; Working Knowledge; Functional Expert, Mastery)
Functional Skills
Proven experience as a Sales Executive or relevant role
Ability to understand opportunities in the market and act quickly on them.
Ability to quickly grasp and adapt to the business
High Ability to implement strategies and concepts
Functional Expert
Behavioral
Skills
Good Interpersonal Skills
Good Communication Skills
Excellent team management skills
Self-motivated with a results-driven approach
High level of confidence and strong focus on delivering results with high drive and energy
Expert
General Awareness
: Knows the fundamental or general understanding of concepts.
Working Knowledge
: Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.
Functional Expert:
Candidate is certified functional expert with strong knowledge on concepts.
*
Mastery:
Candidate is subject matter expert and has command over the subject/ concepts.
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