Job Description

Accountabilities Scope of work

Sales Volume To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:


Volume target for the month YAGO (Year Ago) for the month AOP percentage growth for the month Distributor wise target for the month

Market Execution Ensure all the Racks/Visi/Product placement against according to the market execution plan


Manage stock levels to ensure continuous availability and regular rotation of products in the outlets


Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets





Outlet Addition in the territory To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:


Key outlets additions Visi placement New accounts opened

Distributor Handling Review & ensure distributor stock against norms by conducting Physical Verification



Timely review Distributor systems & stock and resolve issues in the market (if any)

Training & Development

Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan


Also monitoring PSR attrition